1978 Lincoln Continental Town Sedan







Ended Oct 21, 2025 at 5:45 PM UTC
Addenda and errata
Due to the volume of this collection, the seller advises that no title/registration reassignments will be processed until the collection closes, after October 29th. They will then be processed in the order of payments received.
Please note this lot is being sold on a transferable Alabama registration only, and no title will be provided. Please reach out to ohiggins@hagerty.com should you have any questions.
Video gallery

Description
OFFERED WITHOUT RESERVE
Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would regularly pay overly generous fees to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong.
The Generous Collection debuts with Part 1 offering over 200 cars in October, all offered without reserve, emerging from years of long-term silent storage. Many additional lots will be offered in the coming months. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy.
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The 1978 Lincoln Continental Town Sedan was the final model year of Lincoln’s largest and most opulent personal luxury sedan before downsizing reshaped the brand. Introduced in 1977 as a counterpart to the Town Car coupe, the Town Sedan offered the same formal styling and premium features in a four-door configuration, appealing to buyers who wanted exclusivity and elegance.
Built on Ford’s full-size rear-wheel-drive platform, the 1978 Town Sedan stretched over 233 inches and weighed nearly 5,000 pounds. It featured a squared-off roofline with opera windows, a padded vinyl top, and a richly appointed interior with plush leather seating, deep pile carpeting, and extensive woodgrain trim. The standard engine was the massive 460 cubic-inch V8, delivering smooth, quiet power ideal for highway cruising.
This model represented the peak of Lincoln’s traditional luxury ethos — prioritizing comfort, presence, and craftsmanship over fuel economy or handling. With tightening federal regulations and shifting consumer preferences, 1978 marked the end of an era for Lincoln’s land yachts.
The Town Sedan’s brochure said it well: "For those who appreciate the finer things in life, the Lincoln Continental Town Sedan is a rewarding expression of personal achievement."
Highlights
Offered from The Generous Collection
Finished in Medium Blue paint with White vinyl landau topand opera windows
Dark Blue leather upholstery
Powered by a 460 cu-in V8 engine rated at 220 hp and 385 lb-ft of torque
C6 three-speed automatic transmission
The data plate/sticker decodes as:
Color: 34TW – Medium Blue paint with white vinyl top
DSO: 21 – Atlanta District Sales Office
Body: 53B – Four-door pillared hardtop Town Car
Trim: KB – Dark Blue leather
Schedule date: 30A – 30 January 1978 scheduled build date
Axle: 1 – 2.50:1 rear axle ratio
Trans: U – C6 3-speed automatic transmission
A/C: A – 8-inch evaporator core
The chassis number (8Y82A882551) decodes as:
8 – Model Year: 1978
Y – Assembly Plant: Wixom, Michigan
82 – Body Style: Four-door Sedan
A – Engine Code: 460 cu-in V8, 4-barrel carburetor
882551 – Sequential Production Number
Features
Distinctive hidden headlamps behind retractable covers
Chrome-accented grille and bumpers
Power-operated front seats, windows, locks, mirrors, and antenna
Wood-trimmed dash and doors
Automatic climate control
Cruise control
AM/FM/Quadrasonic tape audio system
iEquus temperature gauge mounted under dash
Nexen N’Priz AH5 235/75R15 whitewall tires
Known Imperfections
While reasonable efforts were made during preparation for the sale, due to the volume of cars in this collection it was not possible to diagnose or detect all imperfections present in the cars.
Paint imperfections include spotting, chips, and scuffs
Imperfections on vinyl roof
Rear bumper paint is cracked and oxidizing
Leather upholstery is cracked and worn
Cartier clock does not work
Rearview mirror is detached (but included)
Included
Blue carpeted and rubber floor mats
Spare tire
Lug wrench
Keys
Ownership History
This 1978 Lincoln Continental Town Sedan is offered from The Generous Collection of no reserve automobiles.
Additional Notes
A Broad Arrow Auctions Specialist is working as an agent on behalf of the owner of this vehicle. Broad Arrow Auctions is a wholly owned subsidiary of Hagerty.
Contact: William Cooper Phone: 469.463.4542 email: wcooper@hagerty.com
Alabama Sales Tax Notice to Bidders: Because this car is located in Alabama, the selling dealer may be required to collect and remit Alabama state sales taxes of up to 2% of the purchase amount, even if the buyer plans to register the car outside of Alabama, if (a) the buyer is located in AZ, CA, FL, IN, MA, MI, or SC (capped at $500 in SC), and (b) the buyer does not transport the car out of Alabama using a common carrier (e.g., if the buyer drives the car or transports the car out of Alabama on a personal trailer). Additionally, the selling dealer may be required to collect and remit Alabama county or city taxes from buyers located outside of Alabama, if (a) the buyer does not transport the car out of Alabama using a common carrier (e.g., if the buyer drives or transports the car out of Alabama on a personal trailer), and (b) the buyer fails to provide an executed Drive-Out Certificate for Nonresidents. For additional information, please consult this publication and your own tax advisor regarding sales taxes applicable to cars located in Alabama that are sold to residents of another state.
Please note that all lots in The Generous Collection are offered after many years of storage, without operation or service, in warehouse facilities. The seller endeavored to provide limited mechanical servicing to bring some cars back to running potential, however, not all cars will be running at time of sale. Because of the extended static display, it must be assumed that all cars will require additional mechanical attention before being driven safely and, in most cases, cleaning to both the interiors and exteriors. All the cars will have imperfections associated with long-term static storage and require extensive sorting to perform best and safely. The burden of determining a car’s status, both mechanical and cosmetic, rests fully on the bidder, prior to bidding and the close of the auction. All lots are sold as is, where is.
Additionally, due to the location of the collection and limited access to the facility following the close of the auction, all lots must be retrieved while a Hagerty Marketplace representative is onsite beginning Monday, November 3 through Wednesday, November 19. No cars can be retrieved prior to November 3 and any lots remaining after November 19 will be re-located outside in the parking lot for retrieval by their buyers.
All auction listings on Hagerty Marketplace are created using information provided by the seller. The Marketplace team and the seller have reviewed all information for accuracy to the best of their abilities. Bidders are ultimately responsible for conducting their own due diligence before placing a bid, including verifying details, condition, registration requirements, and compliance with applicable laws. For any questions or additional information, contact the seller.
