1978 Dodge Monaco Coupe







Ended Oct 21, 2025 at 5:41 PM UTC
Addenda and errata
Due to the volume of this collection, the seller advises that no title/registration reassignments will be processed until the collection closes, after October 29th. They will then be processed in the order of payments received.
Please note this lot is being sold on a transferable Alabama registration only, and no title will be provided. Please reach out to ohiggins@hagerty.com should you have any questions.
Video gallery

Description
OFFERED WITHOUT RESERVE
Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would regularly pay overly generous fees to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong.
The Generous Collection debuts with Part 1 offering over 200 cars in October, all offered without reserve, emerging from years of long-term silent storage. Many additional lots will be offered in the coming months. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy.
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The 1978 Dodge Monaco marked the final chapter of a nameplate that had been part of Dodge’s lineup since 1965. By this time, the Monaco had transitioned from a full-size luxury car to an intermediate model, sharing its platform and much of its design with the Dodge Coronet. Built on Chrysler’s B-body architecture, the 1978 Monaco was offered in sedan, coupe, and station wagon configurations, with trim levels including the base and the more upscale Brougham.
Engine choices ranged included the economical 225 cubic-inch inline-six, 318 and 360 small-block V8s, and the powerful 400 and 440 big-block V8s. The Monaco was known for its solid build, spacious interior, and traditional American styling, featuring squared-off lines and chrome accents.
Despite its strengths, the Monaco was discontinued after 1978, replaced by the Dodge St. Regis as Dodge shifted focus in response to changing market demands and fuel economy concerns. The car gained pop culture fame as the “Bluesmobile” in The Blues Brothers movie, cementing its legacy as a rugged, iconic American sedan. Today, the 1978 Monaco is a rare find, appreciated by collectors for its final-year status and classic design.
Highlights
Offered from The Generous Collection
Finished in Dodge Forest Green (F8) paint with white side stripes and white vinyl top
White vinyl seats with green vinyl doors and green carpet
Powered by a 318 cu-in small-block V8 engine rated at 210 hp and 332 lb-ft of torque
Three-speed automatic transmission
The chassis number (WL23G8A118929) decodes as:
W – Car Line: Dodge Coronet/Monaco
L – Price Class: Low (Monaco base model)
23 – Body Style: 2-door hardtop
G – Engine: 318 cu-in V8, 2bbl carburetor
8 – Model Year: 1978
A – Assembly Plant: Lynch Road, Detroit, Michigan
118929 – Sequential Production Number
Features
Dodge’s largest car that year (Chrysler B-body)
Electronic Lean Burn System
Woodgrain trim
Air conditioning
Chrysler/Dolby AM/FM/Cassette stereo
100-mph speedometer
Steel wheels with chrome rings and hubs
BFGoodrich Radial T/A tires: 255/60R15 front, 275/60R15 rear
Known Imperfections
While reasonable efforts were made during preparation for the sale, due to the volume of cars in this collection it was not possible to diagnose or detect all imperfections present in the cars.
Paint imperfections include chips, scratches, and cracks (on rear deck lid
Pitting and scratching on chrome
Hubs are losing their finish
Driver’s seat has holes (attempted repair)
Rear carpet is torn and unraveling
Included
Spare tire and jack
Service Manual
Beach Boys cassette tape
Keys
Ownership History
This 1978 Dodge Monaco Coupe is offered from The Generous Collection of no reserve automobiles.
Additional Notes
A Broad Arrow Auctions Specialist is working as an agent on behalf of the owner of this vehicle. Broad Arrow Auctions is a wholly owned subsidiary of Hagerty.
Contact: Frank Malefors Phone: 602-488-7888 Email: fmalefors@hagerty.com
Alabama Sales Tax Notice to Bidders: Because this car is located in Alabama, the selling dealer may be required to collect and remit Alabama state sales taxes of up to 2% of the purchase amount, even if the buyer plans to register the car outside of Alabama, if (a) the buyer is located in AZ, CA, FL, IN, MA, MI, or SC (capped at $500 in SC), and (b) the buyer does not transport the car out of Alabama using a common carrier (e.g., if the buyer drives the car or transports the car out of Alabama on a personal trailer). Additionally, the selling dealer may be required to collect and remit Alabama county or city taxes from buyers located outside of Alabama, if (a) the buyer does not transport the car out of Alabama using a common carrier (e.g., if the buyer drives or transports the car out of Alabama on a personal trailer), and (b) the buyer fails to provide an executed Drive-Out Certificate for Nonresidents. For additional information, please consult this publication and your own tax advisor regarding sales taxes applicable to cars located in Alabama that are sold to residents of another state.
Please note that all lots in The Generous Collection are offered after many years of storage, without operation or service, in warehouse facilities. The seller endeavored to provide limited mechanical servicing to bring some cars back to running potential, however, not all cars will be running at time of sale. Because of the extended static display, it must be assumed that all cars will require additional mechanical attention before being driven safely and, in most cases, cleaning to both the interiors and exteriors. All the cars will have imperfections associated with long-term static storage and require extensive sorting to perform best and safely. The burden of determining a car’s status, both mechanical and cosmetic, rests fully on the bidder, prior to bidding and the close of the auction. All lots are sold as is, where is.
Additionally, due to the location of the collection and limited access to the facility following the close of the auction, all lots must be retrieved while a Hagerty Marketplace representative is onsite beginning Monday, November 3 through Wednesday, November 19. No cars can be retrieved prior to November 3 and any lots remaining after November 19 will be re-located outside in the parking lot for retrieval by their buyers.
All auction listings on Hagerty Marketplace are created using information provided by the seller. The Marketplace team and the seller have reviewed all information for accuracy to the best of their abilities. Bidders are ultimately responsible for conducting their own due diligence before placing a bid, including verifying details, condition, registration requirements, and compliance with applicable laws. For any questions or additional information, contact the seller.
