Auction ended.

1953 Mercury Monterey Coupe

Sold for on 10/07/25
1953 Mercury Monterey Coupe

Ended Oct 07, 2025 at 7:15 PM UTC

Chassis/VIN53LA33710M
Mileage indicated95,118 Miles TMU
LocationZebulon, North Carolina
Engine254 cu-in L-Head Flathead V8
TransmissionAutomatic
Body StyleCoupe

Description

OFFERED WITHOUT RESERVE

Raleigh Classic Car Auctions have built a pristine reputation over 26 years of live auctions, as the go-to for the best-of-the-best offerings for car collectors and enthusiasts. Regionally trusted and nationally recognized, Raleigh Classic Car Auctions continues to find low-mile, original examples with documentation annually. The September Special is an offering of 38 premium quality, low-mile and desirable, domestic lots from three private estates offered entirely without reserve. All vehicles are available for in-person inspection at The Raleigh Classic Showroom in Zebulon, NC; 9:00am-4:00pm Monday-Friday: 9/15/25-10/3/25 or by appointment.

* * *

“It costs so little to move up to Mercury!” announced the 1953 ad campaign Ford launched, promoting its Monterey line to the public. The redesigned product lined would be complimented by Mercury’s other notable ad campaign that year, “Take a good look at the most forward-looking design of 1953.”

Alongside Ford, the Mercury line also received a complete redesign heading into the 1952 model year. Mercury cars now sported a taller, square shape with a larger greenhouse, curved windshield, and an entirely new grille and brightwork were employed. The Monterey, which was introduced in 1950 as a body style in the Mercury Eight series, became its own model in 1952 positioned above the Custom nameplate. A convertible and sedan joined the popular hardtop coupe, with all initially being powered by the Ford Flathead V8 producing 125 horsepower. Mid-1950s Montereys remain a popular choice among collectors for their modest proportions compared to later years, nice period color schemes, and easy everyday drivability.

This top-of-the-line Monterey was proudly owned by a private owner for 58 years, as she reportedly loved the Banff Blue with a Super Blue Metallic top finish. This example was fully optioned with Merc-O-Matic transmission, power accessories, wheel covers, whitewall tires, chrome bumper grille guard and AM radio.

Highlights

  • Offered from The Raleigh Classic Collection

  • Previously owned by same owner for 58 years

  • Highly-original and fully-optioned example, according to the seller

  • Powered by s 254ci L-head flathead V8 engine rated at 110 horsepower

  • Merc-O-Matic automatic transmission

  • Banff Blue with Super Blue Metallic top finish exterior

  • Factory two-tone vinyl interior

Features

  • Power steering

  • Power brakes

  • Power bench seat

  • Power windows

  • Wheel covers

  • Whitewall tires

  • Chrome bumper grille guard

  • AM radio

Known Imperfections

  • Various rock chips

  • Rock chips and rust present behind wheels

  • Interior trim behind rear set cracking

  • Pitting on chrome trim

  • Original suspension and engine components show rust consummate with age

Ownership History

This car is from one of three private estates, comprising the September Special of the Raleigh Classic Car Collection. This 1953 Mercury Monterey was owned by the same private owner for 58 years.

All auction listings on Hagerty Marketplace are created using information provided by the seller. The Marketplace team and the seller have reviewed all information for accuracy to the best of their abilities. Bidders are ultimately responsible for conducting their own due diligence before placing a bid, including verifying details, condition, registration requirements, and compliance with applicable laws. For any questions or additional information, contact the seller.

1953 Mercury Monterey Coupe · No reserve


Sold to
$13,375
EndedOct 07, 2025 at 7:15 PM UTC
Bids20
Views10,328

Bids
Otter's avatar
Oct 7, 2025 at 7:04 PM
$12,500bid placed 
Carbuyer28's avatar
Oct 7, 2025 at 6:59 PM
$11,750bid placed 
Otter's avatar
Oct 7, 2025 at 6:55 PM
$11,500bid placed 
Carbuyer28's avatar
Oct 7, 2025 at 6:43 PM
$10,750bid placed 
ROBERTREAL_0jbl's avatar
Oct 6, 2025 at 2:43 AM
$10,500bid placed 

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