1931 Cadillac Series 370A V-12 Phaeton

Description

As master builders of luxury cars boasted as the “Standard of the World,” Cadillac would release a new standard for the brand with their revolutionary V-12 and V-16 engines in 1929. Announced by Cadillac president Lawrence P. Fisher, these new models were a home run. However, coming only two months after Wall Street’s Black Tuesday crash, the timing could hardly be worse for releasing the new standard of luxury car only obtainable by some of the world's wealthiest individuals. Offered coachwork from the custom in-house bodies by Fisher, prices of a V-12 Cadillac would range from $3,795 to $4,895 during a period where U.S. wages averaged $1,368 per, and the average home cost $6,000. Closely related to the top-of-the-line V-16 costing as much as $9,700, the V-12 offered superb performance advertised as ‘difficult to realize how swiftly the miles slip past.’ 

This car is part of the Retro Motors Collection, which comprises over 30 cars largely from the 1950s through today, with a focus on American muscle and high-powered European sports cars. View the full collection here.

Highlights

• Benefitting from a Concours-quality restoration under previous ownership in the late 1990s

• A highly collectible Fleetwood Phaeton built on the Series 370 chassis 

• Finished in an eye-catching two-tone paint scheme with a maroon leather interior and tan fabric soft top 

• Powered by a 370 cu-in V-12 with a sporting 140-inch wheelbase chassis 

• Equipped with a three-speed, synchronized manual transmission

• Awarded AACA Grand National First Prize in 1998, Senior Award at the 2002 Cadillac LaSalle Club national meet, and a CCCA Senior Award 

• Displaying 169 miles on the odometer at the time of listing

Features

• Goddess mascot 

• Dual pilot-ray driving lamps

• Dual side-mount spare wheels

• Dual horns

• Radiator stone guard 

• Color-matched Cadillac accessory trunk 

• Adjustable quarter-glass A-pillar windows 

• Dual mirrors

• Wind wings

• Wide whitewall tires 

• Wire wheels

Included 

• Three keys 

• Side curtains 

• Jack

• Copy of original build sheet

• Classic Car Club of America Museum 2009 Concours license plate 

Known Imperfections 

• Minor scratch on the front bumper on the passenger side

• Minor paint crack in the passenger front fender below the spare 

• Paint chip in the rear passenger corner pinstriping 

• Paint flaking on the lower passenger corner of the trunk 

Ownership History 

The Cadillac was purchased by the consignor in September 2019. Verified with a copy of the factory build sheet, this vehicle was originally delivered as a Fleetwood Phaeton built on the Series 370 chassis to Los Angeles, California.

Additional Notes A Broad Arrow Group Car Specialist is working as an agent on behalf of the owner for this vehicle. Contact: Alexander Keck Phone: 402.617.9770 E-mail: alexander.keck@broadarrowgroup.com