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1954 Cadillac Eldorado

No reserve
1 of 190
Auction Sold


  • Sold forTag
  • Ended
    Thu, Dec 07, 2023
    8:40 pm UTC
  • BidsUser
  • ViewsEye outline11,997
  • LocationPin outlineLeesburg, Indiana

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Mileage41,277 Miles
Engine331 cu-in



After World War II, Cadillac bypassed Packard in sales, proclaiming in an advertisement, “Gradually, but surely, the impression has deepened that Cadillac stands alone in all the things that make a motor car a pleasure to own and utilize.” To preserve its ultimate status in American luxury, General Motors unveiled a sleek convertible Eldorado concept at their 1952 Motorama roadshow to celebrate the brand’s 50-year “Golden Anniversary.”  The Eldorado entered production a year later with an astronomical $7,750 base price – the most expensive new vehicle in America at launch. Only 532 were sold, and as a result, the Eldorado shared its sheet metal with the Series 62 from the following year to reduce production costs and increase sales. Anodized panels and gold-plated crests on the rear fenders, wire wheels, fiberglass “parade boot,” and many other unique styling features now separated the Eldorado from the rest of the Cadillac line. Sales for 1954 remained modest with just 2,150 Eldorados sold that year, making them rare and highly collectible cruisers today.

Jerry Ferguson, a member of the United States Navy and a co-founder of Biomet Inc., a worldwide leader in the design and manufacture of musculoskeletal orthopedic implants and products, was known for his entrepreneurial drive and generosity. He was also an enthusiast of all things 1950s, from music to automobiles. Pursuing his love affair with the automobile, in 1984 Ferguson established the Classic Car Centre of Warsaw, Indiana, a company dedicated to the acquisition and restoration of mid-century American Classics. In operation until his return to Biomet in 1993, today Hagerty Marketplace is proud to offer The Ferguson Collection, comprising the long-hidden remaining inventory and personal collection of Jerry Ferguson.


  • Offered from The Ferguson Collection

  • One of only 2,150 Eldorados sold in 1954

  • Restored in Aztec Red with a white leather interior

  • Power-operated white pinpoint vinyl convertible soft top

  • Powered by a 331 cu-in overhead-valve V8 topped with a single four-barrel carburetor and rated at 230 horsepower

  • Four-speed Hydra-Matic automatic transmission

  • Equipped with factory power steering, power brakes, power front seats, power windows, Cadillac Autronic-Eye, and EZ-Eye Glass

  • 15-inch chrome wire wheels mounted with Universal Ribbed wide whitewall tires

  • Rare original windshield wiper arms

  • Sanitary engine bay with vinyl hood pad

  • Chrome brightwork presents in fine condition

  • Straight body retaining its original factory undercoating

  • Available for the first time in 35 years

  • This Eldorado is offered with the five-digit odometer currently displaying 41,277 miles at the time of listing; however, the true mileage is unknown


  • Chrome bumpers, front and rear

  • Chrome grille

  • Gold-plated emblems

  • Hood ornament

  • Rear fender skirts

  • Fog lamps

  • Windshield washers

  • Directional signal lights

  • Dual back-up lights

  • Dual-tinted acrylic sun visors

  • Glare-proof rearview mirror

  • Automatic glove box light

  • Automatic luggage compartment light

  • Automatic courtesy lights

  • Parking brake warning signal

  • Cigarette lighters, front and rear

  • Oil-bath air cleaner

  • Embossed seatbacks

  • AM radio

  • Red 80/20 interior carpeting

  • Black 80/20 loop trunk carpeting

  • Dual exhaust outlets

  • Factory fiberglass “parade boot”

Known Imperfections 

  • Please note that all of the lots in The Ferguson Collection are offered in non-running condition after being stored without operation in a climate-controlled facility for at least 10 years.  As a result, the lots will benefit from additional mechanical attention before being driven to address any imperfections associated with long-term storage or individual preferences. All lots are sold as is, where is.

  • Paint chip on the driver’s door by the exterior mirror

  • Passenger side rear fender trim scuff below the gold Cadillac crest

  • Light trim pitting

  • Slight delamination of vent window glass

  • Internal exhaust pipe rust


  • Tonneau cover with bag

  • Matching spare chrome wire wheel and tire

  • Jack

  • Original registration documents dating back to 1958

  • Partial service records

Ownership History

This Eldorado is said to have been purchased new at Hoosier Cadillac, Indianapolis, Indiana in 1954 by Ms. Betsy Toy Hall. The car was reportedly restored by Bud Ward of Pine Bluff, Arkansas – a top restorer of Cadillacs in the 1980s – at some point during the second owner’s stewardship. The Cadillac was subsequently acquired by The Ferguson Collection in 1988.

Additional Notes

A Broad Arrow Group Consignment Specialist is working as an agent on behalf of the owner of this vehicle

Contact: Donnie Gould Phone: 954.647.0779 email:


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Auction Sold


  • Sold forTag
  • Ended
    Thu, Dec 07, 2023
    8:40 pm UTC
  • BidsUser
  • ViewsEye outline11,997
  • LocationPin outlineLeesburg, Indiana

Never miss a car.

Sign up for Spotlight Marketplace newsletter to keep tabs on cars for sale, recent transactions and featured lots and listings.