1940 LaSalle Series 50 Coupe

Description

OFFERED WITHOUT RESERVE

The 1940 LaSalle Series 50 represents the final chapter of General Motors’ LaSalle marque, a companion brand to Cadillac that was produced from 1927 through 1940. LaSalle was created to fill the price and prestige gap between Buick and Cadillac, offering Cadillac‑level engineering at a more accessible price.

By 1940, the Series 50 retained the slab‑sided body design of the previous year, featured the Cadillac‑built 322‑cubic‑inch V8 producing 130 horsepower, and could be had as a Coupe, Sedan, or Convertible. Though LaSalle sales reached about 24,000 units in 1940 — its second‑best year — the brand struggled against competitors like Packard and increasingly overlapped with Cadillac’s market, and it was discontinued in August 1940.

This 1940 LaSalle Series 50 Coupe was overhauled by Marshall Krause Restoration in its current dark maroon metallic paint, refinished wheel centers and trim rings with chrome hubcaps, new chrome and stainless trim, and a restored engine with chrome dress-up kit. Interior features include brown wool upholstery on its seats, door panels, kick panels, sun visors, and headliner; maroon short-pile Wilton wool carpeting and matching leather-bound floor mats; refinished dashboard: and refurbished instrumentation.

The 1940 LaSalle Series 50 is now represented at no reserve by a Broad Arrow Specialist with an original sales brochure, Cadillac & LaSalle 1939-41 Shop Manual, jack, and a clean Florida title in the current owner's name.

Highlights

• Offered from the Bill & Patti Spurling Collection

• Refurbished by Marshall Krause Restoration

• Cadillac‑built 322ci V8 with 2-barrel carburetor rated at 130 hp

• Three-speed manual transmission with steering column shifter

• Side running boards

Factory Equipment

• Distinctive “egg-crate” vertical chrome grille

• “Torpedo” style hood ornament

• Independent coil‑spring suspension and live rear axle with leaf springs

• Hydraulic drum brakes

• 100-mph speedometer and gauges for water temperature, battery, fuel, and oil pressure

• Cadillac‑branded heater

• The data plate decodes as:

  • Style: 40-5027 – 1940 Series 50 two-door coupe

  • Body: 919 – 919th Fisher built coupe for ’40

  • Trim: 29 – Tan ribbed cloth

  • Paint: 1 – Black (now dark maroon metallic)

• The chassis number (2325849) decodes as:

  • 232 – 1940 LaSalle Series 50

  • 5849 – Serial number

Modifications

The overhaul work performed by Marshall Krause Restoration is said to have the following work:

• Exterior and Structure:

  • Refinished in maroon metallic exterior paint

  • Installation of replacement chrome and refurbished stainless trim

  • Installation of a grille guard

  • Installation of a front license plate bracket

  • Installation of sliding rear quarter windows, tinted glass, and turn signals, as well as dual side-view mirrors

• Interior:

  • Refinished dashboard in brown paint

  • Wool upholstery on seats, door panels, kick panels, sun visors, and headliner

  • Maroon short-pile Wilton wool carpeting with matching, leather-bound floor mats

  • Seat belts installed in front and rear

  • Refurbished Ivory banjo steering wheel

  • Overhauled dashboard instruments, clock, and AM radio

  • Refurbished trunk with original and correct materials

• Powertrain/Drivetrain:

  • Refurbished 322ci V8 engine

  • Refurbished drivetrain components

• Suspension/Brakes/Wheels/Tires:

  • Overhauled suspension

  • Overhauled braking systems

  • Fuel lines replaced

  • Stainless steel exhaust system with polished exhaust deflector fitted

  • Wheel centers and trim rings with chrome hubcaps refurbished

  • Eldorado Golden Fury GFT wide whitewall tires mounted

Servicing

• Kept in climate-controlled storage and serviced in-house by Mr. Spurling's mechanic

Ownership History

This 1940 LaSalle Series 50 Coupe is offered from the Bill & Patti Spurling Collection.

Included Items

• Most receipts from restoration

• Spare wheel/tire and jack

• Original sales brochure

• Cadillac & LaSalle 1939-41 Shop Manual

Additional Information

Please note that this vehicle is located at our Savannah, Georgia facility and will be collected from there by the buyer post sale.

The seller states, “This Marshall Krause restoration is absolutely the best restored example that exists. Painstaking restoration of solid car ... ultra straight body with exceptional paint, great attention paid to all details ... restored to better than new.”

A Broad Arrow Specialist is working as an agent on behalf of the seller of this listing. As such, the purchase transaction will be facilitated by Broad Arrow, including vehicle payment, applicable taxes required to be collected by the seller or Broad Arrow, and title/ownership reassignment. Broad Arrow is a wholly-owned subsidiary of Hagerty.

Contact: Donnie Gould Phone: 954.647.0779 Email: dgould@hagerty.com