1937 Ford Model 78 De Luxe Fordor

Description

OFFERED WITHOUT RESERVE

Hagerty Marketplace is honored to offer another selection of vehicles from The SugarCreek Collection. This private collection in southwestern Ohio is supported by its own in-house restoration and maintenance shop, with a full-time staff of craftsmen. The garage is a true spectrum of car enthusiast dreams, ranging from unfinished restorations to the most recent sale of the SEMA-exhibited 1,000 HP 1962 Dodge Power Wagon, supporting the Mike Rowe WORKS Foundation. Thirty select cars from the collection are being offered just in time for spring. Whether awaiting restoration, preserved showroom stock, restored to like-new, or tastefully modified, these cars and trucks are truly SugarCreek quality.      

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The Ford brochure boasted, “What’s new about the new Ford V8 for 1937? It is entirely new in appearance…a brilliant new design that strikes the modern note in streamlined beauty.” That sleek look came courtesy of headlights that were recessed into the front fenders, fenders that were integrated into the body, and a V-shaped grille and windshield that smoothly flowed into the roof. Those bold design tweaks definitely gave the new model an aggressive look. 

The uplevel 1937 Ford Model 78 came standard with a high-output 85-horsepower V8 to match those looks. Additionally, the Model 78 could be had in De Luxe trim, which included grille and windshield brightwork, dual wipers, taillamps, and horns, steel running boards, and black tires with available whitewalls. Inside, the De Luxe version got an upgraded steering wheel, armrests, sun visors, reading lights, glove compartment and ashtray, interior walnut grain trim, and different upholstery options for open and closed bodies. All told, Ford’s “entirely new” statement was fact, and the Model 78 was a bold statement that the buying public happily bought. This 1937 Ford Model 78 Deluxe is a solid foundation for either restoration, or hot rod customization.  

Highlights 

• Offered from The SugarCreek Collection  

• Premium Model 78 with uplevel V8 and De Luxe trim  

• 221 cu-in flathead V8 rated at 85 horsepower 

• Synchronized three-speed manual transmission 

• Believed to have been refinished in blue with a tan cloth interior 

• Steel body with horizontal hood accents and the optional rear wheel shields 

• Quiet engineering with new body mounts, new springs, and refined driveline 

Features 

• Body-color steel wheels with Denman Super Safety 6.00-16 4 ply whitewall tires 

• Full bench seat 

• Circular gauges 

• Rear-hinged hood 

Known Imperfections 

• Paint chips on passenger side front fender, by rear bumper mounts, and on wheels   

• Paint cracks at bottom of trunk lid  

• Long scratch at rear of driver side fender  

• Bumpers show light scuffs and pitting, and minor spots of surface rust  

• Exterior and interior brightwork shows wear commensurate with its age  

• Door panels and dashboard are older, and their wood inserts show wear 

• Steering wheel center shows imperfections  

• Side of driver seat show small section of missing fabric  

• Engine cylinder head, battery tray, and accessories show surface rust  

Included 

• Keys 

 Ownership History 

This 1937 Ford Model 78 De Luxe Fordor has been owned by the SugarCreek Collection since 2023.  

Additional Notes 

A Broad Arrow Auctions Specialist is working as an agent on behalf of the owner of this vehicle. Broad Arrow Auctions is a wholly owned subsidiary of Hagerty.    

Contact: Matt Lowney Phone: 623.308.2640 email: mlowney@hagerty.com