1925 Buick 25S Standard Six Sport Touring

Description

OFFERED WITHOUT RESERVE

Huntsville, Alabama — or “Rocket City,” as we know it — is home to NASA rocket-propulsion research and development. Nothing quite encapsulates the launch and excitement of the region as this out-of-world collection of cars including movie cars and tributes, desirable classics, and a rocket truck itself. 3… 2… 1… These cars are ready for blastoff, and all will be launched to new homes and garages as all lots are presented with NO RESERVE.   

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The first of August 1923 was “Buick Day,” the day the 1924 models were announced, and it was no ordinary new-car introduction. The Standard Six was designed to be more accessible than the Master Six, making it a popular choice among middle-class buyers. It shared the General Motors A platform with other GM brands like Oldsmobile, Oakland, and Chevrolet. The car featured a 114.5-inch wheelbase, which provided a stable and comfortable ride. Styling, too, was updated, with the radiator shell given a contoured “upper lip” and fenders more highly crowned. The result was almost Packard-like, and reportedly the Packard people became concerned. 

New features included a larger “valve-in-head” six-cylinder engine, courtesy of a quarter inch longer stroke, with higher compression and better breathing. Buick was one of the few automakers in the world at the time to feature overhead valve engines. Other remarkable features were Buick’s new four-wheel brakes. Buick claimed two and a half years of research in their design and 150,000 miles of road testing.  

Introduced as part of the Standard Six Series 20, the 25S Sport Touring was produced between 1925 and 1928. Buick sold nearly 200,000 cars in calendar 1925, placing it sixth in the industry, and it’s easy to see why. 

Highlights 

• Offered from The Rocket City Collection 

• Four-door five-passenger convertible body 

• 255 cu-in inline-six “valve-in-head” engine 

• Three-speed manual transmission 

• Light gray paint with red trim and dark gray fenders  

• Red leather seats and door panels  

• Black vinyl top 

Features 

• Gray with red wood-spoked artillery wheels  

• Bedford Air Coaster 5.50-21 Polyester whitewall tires  

• Boyce MotoMeter 

• Dual cowl lights  

Known Imperfections 

• Cracks in driver’s side front fender  

• Windscreen glass missing on driver’s side  

• Multiple paint imperfections (chips, scuffs, and cracks)  

• Wood steering wheel is splitting  

• Upholstery is fraying on driver’s side just behind rear door  

Included 

• Rear-mounted dual spare tires with cover 

Ownership History 

The Merrick Auto Museum purchased this 1925 Buick 25S Standard Six Sport Touring from Robert Lundberg of Franklin, North Carolina, in 1996. It entered The Rocket City Collection in April 2024. 

Additional Notes 

A Broad Arrow Auctions Specialist is working as an agent on behalf of the owner of this vehicle. Broad Arrow Auctions is a wholly owned subsidiary of Hagerty.  

Contact: Ramsey Potts   Phone: 912.508.4096   email: rpotts@hagerty.com