1977 Mercury Marquis Brougham

Description

OFFERED WITHOUT RESERVE

Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would generously pay above-market prices to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong.

The Generous Collection returns with Part 2 offering over 250 cars in September, all without reserve, emerging from years of long-term silent storage. Many additional lots will be offered in the coming months. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy.

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Introduced for the 1967 model year as the divisional counterpart to Ford's LTD, the Mercury Marquis appealed to buyers who wanted traditional luxury without stepping into Lincoln territory.

For 1977, the Marquis featured long, elegant body lines, prominent chrome grille, plush interiors, and a smooth ride that reflected Detroit's commitment to comfort. Buyers could choose from powerful V8 engines, paired with automatic transmissions that delivered effortless cruising.

The optional Brougham trim package added a formal-grain vinyl roof, additional bright exterior trim, deluxe body-side moldings, luxury wheel covers, color-keyed pinstriping, upgraded cloth-and-vinyl seats, deluxe door panels with simulated woodgrain inserts, and front center arm rests.

This ’77 Marquis Brougham is finished in Medium Copper Metallic with a brown vinyl roof over brown luxury cloth and vinyl upholstery. Under the hood is a 400ci V8 engine mated to a three-speed automatic transmission. Additional features include concealed headlights with vacuum-operated headlamp doors, fender skirts, cruise control, woodgrain dashboard trim, an AM/FM stereo, and power steering, front disc brakes, windows, door locks, mirrors, seat, and antenna.

This 1977 Mercury Marquis Sedan is represented by a Broad Arrow Specialist and is now offered at no reserve with a clean Alabama title in the current owner's name.

Highlights

• Offered from The Generous Collection

• Finished in Medium Copper Metallic with color-keyed pinstriping

• Formal brown vinyl roof

• Concealed headlights with vacuum-operated headlamp doors

• Brown luxury cloth and vinyl upholstery

• 400ci V8 engine with 2-barrel carburetor

• Select-Shift 3-speed automatic transmission

Factory Equipment

• Bright chrome window surrounds

• Deluxe rocker moldings

• Luxury wheel covers

• Deluxe door panels with simulated woodgrain inserts

• Split front bench seat with center armrests

• Power steering, front disc brakes, windows, door locks, mirrors, seat, and antenna

• Cruise control

• AM/FM stereo

• The data plate decodes as:

  • Date: 04H – Scheduled build 4 August 1977

  • Color: 8KBT – Medium Copper Metallic with brown vinyl roof

  • DSO: 21 – Atlanta District Sales Office

  • Body: 53H – Marquis Brougham 4-door sedan

  • Trim: LZ – Brown luxury cloth-and-vinyl Brougham interior

  • Axle: B – 2.75:1 conventional rear axle ratio

  • Trans: U – C6 Select-Shift automatic transmission

  • A/C: A – Air conditioning installed

• The chassis number (7Z63S642137) decodes as:

  • 7 – 1977 model year

  • Z – St. Louis, Missouri, assembly plant

  • 63 – 4-door sedan

  • S – 400ci V8 with 2-barrel carburetor

  • 642137 – Sequential production number

Known Imperfections

• While reasonable efforts were made during preparation for the sale, due to the volume of cars in this collection, it was not possible to diagnose or detect all imperfections present in the cars.

• Paint imperfections and wear on interior and exterior surfaces

• Top is torn

• Wheels show rust

Ownership History

This 1977 Mercury Marquis Sedan was purchased new from Stovall Ford Lincoln Mercury in Cornelia, Georgia. It is offered from The Generous Collection of no-reserve automobiles.

Included Items

• Rubber/carpet floor mats

• Owner’s manual

• Spare tire and jack

Additional Notes

Motor vehicles older than 35 years (1991) are exempt from Alabama’s titling requirements. In states that issue titles, an Alabama registration converts to a title upon transfer.

Please note that the title is in transit for this vehicle.

A Broad Arrow Representative is working as an agent on behalf of the seller of this vehicle. As such, the purchase transaction will be facilitated by Broad Arrow, including vehicle payment, applicable taxes required to be collected by the seller or Broad Arrow, and title/ownership reassignment. Broad Arrow is a wholly owned subsidiary of Hagerty.

Contact: Matt Lowney   Phone: 623.308.2640   Email: mlowney@hagerty.com

Please note that all lots in The Generous Collection are offered after many years of storage, without operation or service, in warehouse facilities. The seller endeavored to provide very limited mechanical servicing to bring some cars back to running potential; however, not all cars will be running at time of sale. Because of the extended static display, it must be assumed that all cars will require extensive additional mechanical attention before being driven safely and, in most cases, cleaning both the interiors and exteriors. All the cars will have imperfections associated with long-term static storage and require extensive sorting to perform best and safely. The burden of determining a car’s status, both mechanical and cosmetic, rests fully on the bidder, prior to bidding and the close of the auction. All lots are sold as is, where is. 

Additionally, due to the location of the collection and limited access to the facility following the close of the auction, all lots must be retrieved while a Hagerty Marketplace representative is onsite, between the hours of 9AM to 6PM local time beginning Monday, September 14 through Wednesday, September 30. No cars can be retrieved prior to September 14, and any lots remaining after September 30 will be re-located outside in the parking lot for retrieval by their buyers.