1972 Chevrolet C10 Custom Fleetside Pickup 350

Description

OFFERED WITHOUT RESERVE

Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would regularly pay overly generous fees to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong.

The Generous Collection returns with Part 2 offering over 250 cars in August all offered without reserve, emerging from years of long-term silent storage. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy.

* * *

The 1972 Chevrolet C10 marked the final year of the second-generation C/K pickup series (1967–1972), a line that helped redefine the American pickup truck. Known for its clean, squared-off styling and car-like ride, the C10 was a half-ton, two-wheel-drive model that appealed to both work and leisure buyers.

By 1972, the C10 had matured into a refined and versatile vehicle. It featured a coil-spring rear suspension that provided a smoother ride than its leaf-spring competitors. The model year also introduced subtle updates like a new egg-crate grille design and interior refinements, including improved dash controls and optional full instrumentation.

Under the hood, buyers could choose from a range of engines, including the reliable 250ci inline-six and small-block V8s like the 307ci and 350ci. Transmission options included three-speed manual, four-speed manual, and Turbo Hydra-Matic automatic.

This C10 is presented in mid-level Custom trim, which adds chrome bumpers and grille trim and upgraded full foam vinyl-upholstered bench seat with optional cloth inserts.

This 1972 Chevrolet C10 Custom Fleetside Pickup is now represented at no reserve by a Broad Arrow Specialist with a clean Alabama title in the current owner's name.

Highlights

• Offered from The Generous Collection

• Fleetside smooth-sided bed

• Finished in orange paint over black vinyl with black/white houndstooth cloth inserts

• Powered by 350ci V8 engine with four-barrel carb rated at 250 hp and 350 lb-ft of torque when new

• Three-speed automatic transmission

Factory Equipment

• Tinted windows

• Power brakes

• Power steering

• Coil-spring rear suspension

• The chassis number (CCE142A120149) decodes as:

  • C – Chevrolet

  • C – 2WD (Conventional cab)

  • E – V8 engine

  • 14 – Half-ton pickup

  • 2 – 1972 model year

  • A – Atlanta, Georgia, assembly plant

  • 120149 – Sequential production number

Modifications

• Craftec black vinyl tonneau cover

• Foose chrome wheels

• Saffiro SF8000 265/35R22 tires in front, Fullway HP108 295/30ZR22 in rear

• Headers

• Custom LED headlights

• Grant GT Series steering wheel

Known Imperfections

• While reasonable efforts were made during preparation for the sale, due to the volume of vehicles in this collection, it was not possible to diagnose or detect all imperfections present. Please refer to the photo gallery.

• Grille trim scratched

• Paint chips on passenger rear fender; chips, scrapes, scratches in trunk

• Imperfections on driver’s door frame at base of window

Included

• Spare Tire

Ownership History

This 1972 Chevrolet C10 Custom Fleetside Pickup is offered from The Generous Collection of no reserve automobiles.

Additional Notes

Motor vehicles older than 35 years (1991) are exempt from Alabama’s titling requirements. In states that issue titles, an Alabama registration converts to a title upon transfer.

A Broad Arrow Specialist is working as an agent on behalf of the seller of this listing. As such, the purchase transaction will be facilitated by Broad Arrow, including vehicle payment, applicable taxes required to be collected by the seller or Broad Arrow, and title/ownership reassignment. Broad Arrow is a wholly-owned subsidiary of Hagerty.

Contact: Ramsey Potts Phone: 912.508.4096 Email: rpotts@hagerty.com

This 1972 Chevrolet C10 was offered on Hagerty Marketplace in October, 2025. You can view the previous listing here. The winning bidder was unable to complete the purchase of the vehicle. This was not due to any faults of the vehicle or the seller.

Please note that all lots in The Generous Collection are offered after many years of storage, without operation or service, in warehouse facilities. The seller endeavored to provide very limited mechanical servicing to bring some cars back to running potential; however, not all cars will be running at time of sale. Because of the extended static display, it must be assumed that all cars will require extensive additional mechanical attention before being driven safely and, in most cases, cleaning both the interiors and exteriors. All the cars will have imperfections associated with long-term static storage and require extensive sorting to perform best and safely. The burden of determining a car’s status, both mechanical and cosmetic, rests fully on the bidder, prior to bidding and the close of the auction. All lots are sold as is, where is. 

Additionally, due to the location of the collection and limited access to the facility following the close of the auction, all lots must be retrieved while a Hagerty Marketplace representative is onsite, between the hours of 9AM to 6PM local time beginning Monday, September 14 through Wednesday, September 30. No cars can be retrieved prior to September 14, and any lots remaining after September 30 will be re-located outside in the parking lot for retrieval by their buyers.