1968 Mercury Cougar 302

Description

OFFERED WITHOUT RESERVE

Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would regularly pay overly generous fees to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong.

The Generous Collection returns with Part 2 offering over 250 cars in August all offered without reserve, emerging from years of long-term silent storage. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy.

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Based on the updated-for-1967 Ford Mustang, the Mercury Cougar fulfilled the division's longstanding desire for a sporty coupe of its own. Lincoln-Mercury was deeply involved in development of the original Mustang, which famously bowed at the 1964 Worlds Fair in New York, but the automaker wasn't ready to commit to a Mercury version at first.

When it finally arrived for 1967, the Cougar featured a number of exclusive features, like hidden headlights and more upmarket interior trim than the Mustang. It also came exclusively with V8 power. The Cougar saw some minor updates for its sophomore year in 1968. At least for much of the 1968 model year, the 302ci V8 was the base engine as Ford made a few tweaks to improve fuel economy and emissions.

In contrast to the sport-oriented Mustang, the Cougar was often ordered by dealers in a more luxurious specification with a vinyl roof and a front bench seat.

Built in San Jose, California, and originally delivered within the nearby Oakland sales district, this '68 Cougar is powered by a 302ci V8 with an automatic transmission. The car is finished in Lime Green Metallic with a black vinyl roof over a black vinyl interior. Features include a front bench seat, a Philco AM radio, and full-face hubcaps.

This 1968 Mercury Cougar is now represented at no reserve by a Broad Arrow Specialist with a clean Alabama title in the current owner's name.

Highlights

• Offered from The Generous Collection

• Finished in Lime Green with a black vinyl roof

• 302ci V8/Automatic transmission

• Front bench seat

Factory Equipment

• The chassis number (8R91F506633) decodes as:

  • 8 — 1968 model year

  • R — San Jose, California, assembly plant

  • 91 — Cougar coupe

  • F — 302ci 2V V8

  • 5 — Mercury

  • 06633 — sequential serial number

• The warranty plate decodes as:

  • Body 65C — Hardtop with front bench seat

  • Color I — Lime Green Metallic

  • Trim 4A — Black vinyl

  • Date 30M — December 30, 1967 production

  • DSO 53 — Oakland, California

  • Axle 5 — 3.00:1

  • Transmission W — Automatic

Known Imperfections

• While reasonable efforts were made during preparation for the sale, due to the volume of vehicles in this collection, it was not possible to diagnose or detect all imperfections present. Please refer to the photo gallery.

• Many scratches throughout exterior finish; see gallery for details

• No windshield wiper arms

• Musty interior smell

• Some wear on interior surfaces

• Cracked steering wheel rim

• Worn and faded carpet

• Rust on underside

Ownership History

This 1968 Mercury Cougar is offered from The Generous Collection of no-reserve automobiles.

Additional Information

Motor vehicles older than 35 years (1991) are exempt from Alabama’s titling requirements. In states that issue titles, an Alabama registration converts to a title upon transfer.

A Broad Arrow Specialist is working as an agent on behalf of the seller of this listing. As such, the purchase transaction will be facilitated by Broad Arrow, including vehicle payment, applicable taxes required to be collected by the seller or Broad Arrow, and title/ownership reassignment. Broad Arrow is a wholly-owned subsidiary of Hagerty.

Contact: Ramsey Potts Phone: 912.508.4096 Email: rpotts@hagerty.com

Please note that all lots in The Generous Collection are offered after many years of storage, without operation or service, in warehouse facilities. The seller endeavored to provide very limited mechanical servicing to bring some cars back to running potential; however, not all cars will be running at time of sale. Because of the extended static display, it must be assumed that all cars will require extensive additional mechanical attention before being driven safely and, in most cases, cleaning both the interiors and exteriors. All the cars will have imperfections associated with long-term static storage and require extensive sorting to perform best and safely. The burden of determining a car’s status, both mechanical and cosmetic, rests fully on the bidder, prior to bidding and the close of the auction. All lots are sold as is, where is.  

Additionally, due to the location of the collection and limited access to the facility following the close of the auction, all lots must be retrieved while a Broad Arrow representative is onsite, between the hours of 9AM to 6PM local time beginning Monday, September 14 through Wednesday, September 30. No cars can be retrieved prior to September 14, and any lots remaining after September 30 will be re-located outside in the parking lot for retrieval by their buyers.