383-Powered 1964 Chevrolet C10 Custom Fleetside Pickup

Description

OFFERED WITHOUT RESERVE

Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would regularly pay overly generous fees to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong.

The Generous Collection debuts with Part 1 offering over 200 cars in October, all offered without reserve, emerging from years of long-term silent storage. Many additional lots will be offered in the coming months. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy.

* * *

The 1964 Chevrolet C10 pickup marked a pivotal year in Chevrolet’s truck evolution. As part of the first-generation C/K series introduced in 1960, the ’64 model featured several refinements that enhanced both style and utility. Most notably, it adopted a more squared-off front-end design, replacing the previous “wraparound” windshield with a flatter, more modern look. This change gave the truck a tougher, more contemporary appearance that resonated with buyers. Chevrolet called it, “New styling that says ‘truck’ with authority.”

Under the hood, the C-10 offered a range of inline-six and small-block V8 engines, including the popular 283 and 327 cubic-inch V8s, providing solid performance for both work and leisure. The truck’s independent front suspension and coil-spring rear setup delivered a smoother ride than many competitors, making it a favorite among farmers, tradesmen, and suburban users alike.

Chevrolet also expanded trim options in 1964, offering the Custom Cab package with upgraded interior features, chrome accents, and improved comfort. Available in Stepside and Fleetside bed configurations, the C10 was versatile and stylish, helping Chevrolet maintain its leadership in the light-duty truck market.

Today, the 1964 C10 is a sought-after classic, prized for its clean lines, reliable mechanics, and strong aftermarket support.

Highlights

• Offered from The Generous Collection

• Finished in dark gray metallic paint over black vinyl upholstery

• Powered by 383 cu-in stroker V8 engine and Luxerad aluminum radiator

• Powerglide three-speed automatic transmission

• The chassis number (4C144A117326) decodes as:

  • 4 – 1964 model year

  • C – Two-wheel drive

  • 14 – Half-ton pickup with a Fleetside body

  • 4 – Standard cab

  • A – Atlanta (Georgia) assembly plant

  • 117326 – Sequential production number

Features

• Fleetside smooth-sided bed with five roof lights

• Independent front suspension with coil springs

• Rear coil-spring suspension

• Leather-wrapped steering wheel with “old style” V8 center badge

• 100-mph speedometer

• Aftermarket retro-looking AM radio with AUX

• Wood bed

• Steel wheels with chrome rings and Chevy “bowtie” hubs

• Cooper Cobra Radial G/T P235/70R15 tires

• Headers

• Aluminum radiator

• Power steering and power brakes

• GM 12-bolt rear end (gear ratio unknown)

Known Imperfections

• While reasonable efforts were made during preparation for the sale, due to the volume of cars in this collection it was not possible to diagnose or detect all imperfections present in the cars.

• Pitting, swirling, and scratches on chrome

Included

• Carpeted bowtie floor mats

Ownership History

This 1964 Chevrolet C-10 Fleetside Pickup is offered from The Generous Collection of no reserve automobiles.

Additional Notes

A Broad Arrow Auctions Specialist is working as an agent on behalf of the owner of this vehicle. Broad Arrow Auctions is a wholly owned subsidiary of Hagerty.

Contact: William Cooper  Phone: 469.463.4542  email: wcooper@hagerty.com 

Alabama Sales Tax Notice to Bidders: Because this car is located in Alabama, the selling dealer may be required to collect and remit Alabama state sales taxes of up to 2% of the purchase amount, even if the buyer plans to register the car outside of Alabama, if (a) the buyer is located in AZ, CA, FL, IN, MA, MI, or SC (capped at $500 in SC), and (b) the buyer does not transport the car out of Alabama using a common carrier (e.g., if the buyer drives the car or transports the car out of Alabama on a personal trailer). Additionally, the selling dealer may be required to collect and remit Alabama county or city taxes from buyers located outside of Alabama, if (a) the buyer does not transport the car out of Alabama using a common carrier (e.g., if the buyer drives or transports the car out of Alabama on a personal trailer), and (b) the buyer fails to provide an executed Drive-Out Certificate for Nonresidents. For additional information, please consult this publication and your own tax advisor regarding sales taxes applicable to cars located in Alabama that are sold to residents of another state.  

Please note that all lots in The Generous Collection are offered after many years of storage, without operation or service, in warehouse facilities. The seller endeavored to provide limited mechanical servicing to bring some cars back to running potential, however, not all cars will be running at time of sale. Because of the extended static display, it must be assumed that all cars will require additional mechanical attention before being driven safely and, in most cases, cleaning to both the interiors and exteriors. All the cars will have imperfections associated with long-term static storage and require extensive sorting to perform best and safely. The burden of determining a car’s status, both mechanical and cosmetic, rests fully on the bidder, prior to bidding and the close of the auction. All lots are sold as is, where is.

Additionally, due to the location of the collection and limited access to the facility following the close of the auction, all lots must be retrieved while a Hagerty Marketplace representative is onsite beginning Monday, November 3 through Wednesday, November 19. No cars can be retrieved prior to November 3 and any lots remaining after November 19 will be re-located outside in the parking lot for retrieval by their buyers.