1963 Ford Falcon Ranchero

Description

In 1960, the Ranchero was redesigned and downsized to be based on Ford's compact Falcon, particularly the two-door sedan delivery variant. The economic situation of the late 1950s saw an increase in the demand for small, economical cars like the Volkswagen Beetle, which brought about a change in the mindset of the "Big Three" automakers. This led to the introduction of the Ford Falcon, Chevrolet Corvair, and Plymouth Valiant. The Volkswagen Bus also had a pickup version, while a van based on the Chevrolet Corvair was also offered for added utility. Ford believed that the market needed a more practical vehicle, one that was much smaller, lighter, and cheaper than a full-size pickup truck. The new Ranchero, marketed in print as the "Falcon Ranchero," was well-received by buyers. A range of engine and transmission options, along with an 800-pound payload, ensure a practical and stylish alternative to traditional full-sized pickup trucks. 

Highlights 

• Powered by a 302 cu-in V8 mated to a three-speed automatic transmission 

• Finished in white with red and gold pinstripes and a red cloth interior 

• Upgraded with a PerTronix Flame-Thrower ignition coil and an aluminum radiator 

• Air conditioning has been converted to R134a refrigerant 

• Described as a thoroughly restored example by the current owner 

• While the odometer displays just under 51,000 miles at the time of listing, the true mileage is unknown 

Features 

• Dual exhaust 

• Color-keyed steel wheels 

• Center console 

• Bucket seats 

• 302 badges 

• Power steering 

• Power brakes 

• RetroBelt lap belts 

• B&M shifter 

• Manual side windows 

• Dual chrome side view mirrors 

• Wood-rimmed steering wheel 

• Pivoting vent windows 

• Retro-styled radio 

Known Imperfections 

• This 1963 Ford Falcon Ranchero is described by the current owner as a well-restored example worthy of continued enjoyment 

Included 

• Service records 

Ownership History 

The current owner of this 1963 Ford Falcon Ranchero purchased it approximately 18 months ago.