1940 Ford Deluxe Coupe

Description

OFFERED WITHOUT RESERVE 

Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would regularly pay overly generous fees to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong. 

The Generous Collection debuts with Part 1 offering over 200 cars in October, all offered without reserve, emerging from years of long-term silent storage. Many additional lots will be offered in the coming months. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy. 

* * * 

The 1940 Ford Coupe is widely regarded as one of the most iconic pre-war American automobiles, blending streamlined styling with reliable performance. Introduced during a time of rapid automotive innovation, the 1940 model featured a fresh design by Ford’s styling chief, Eugene “Bob” Gregorie, with a more rounded body, sealed-beam headlights integrated into the fenders, and a distinctive three-part grille. 

Under the hood, the car was powered by Ford’s famous flathead V8 engine, available in 85 or 100 horsepower versions. This engine was celebrated for its simplicity, durability, and smooth power delivery, making the Coupe a favorite among both everyday drivers and hot rodders in later decades. 

The 1940 Coupe came in both Standard and Deluxe trims, with the Deluxe offering more chrome detailing, upgraded interior materials, and additional features. Its combination of affordability, style, and performance helped Ford maintain strong sales despite the looming global conflict. As Ford said, the ’40 models had “Style that sets the pace, performance that leads the way.” 

Highlights 

• Offered from The Generous Collection 

• Finished in black paint over deep red and white interior with tan mohair upholstery  

• Powered by a 221 cu-in flathead V8 engine rated at 85 hp from the factory 

• Three-speed manual transmission 

• The chassis number (185393238) decodes as:  

  • 18 – 221 cu-in flathead V8 engine 

  • 5393238 – Plant Production Number 

Features 

• Split windshield and rear window 

• Running boards  

• Ford Deluxe badges on side of hood 

• Heater 

• Leather-wrapped steering wheel 

• 100-mph speedometer 

• Hydraulic drum brakes 

• Steel painted wheels with chrome rings and dog dish hubs 

• Wide whitewall tires 

• Spacious, carpeted trunk 

Known Imperfections 

• While reasonable efforts were made during preparation for the sale, due to the volume of cars in this collection, it was not possible to diagnose or detect all imperfections present in the cars. 

• Paint imperfections include chips, scratches, scrapes, swirls, and fading 

• Paint below the gas filler shows evidence of spillage/dripping 

• Some chrome is pitting 

• Grille finish is scuffed and worn 

• Rust spots on rear bumper  

• Wheels are worn and missing paint 

Ownership History 

This 1940 Ford Deluxe Coupe is offered from The Generous Collection of no reserve automobiles. 

Additional Notes

A Broad Arrow Auctions Specialist is working as an agent on behalf of the owner of this vehicle. Broad Arrow Auctions is a wholly owned subsidiary of Hagerty.

Contact: Ramsey Potts Phone: 912.508.4096 email: rpotts@hagerty.com

Alabama Sales Tax Notice to Bidders: Because this car is located in Alabama, the selling dealer may be required to collect and remit Alabama state sales taxes of up to 2% of the purchase amount, even if the buyer plans to register the car outside of Alabama, if (a) the buyer is located in AZ, CA, FL, IN, MA, MI, or SC (capped at $500 in SC), and (b) the buyer does not transport the car out of Alabama using a common carrier (e.g., if the buyer drives the car or transports the car out of Alabama on a personal trailer). Additionally, the selling dealer may be required to collect and remit Alabama county or city taxes from buyers located outside of Alabama, if (a) the buyer does not transport the car out of Alabama using a common carrier (e.g., if the buyer drives or transports the car out of Alabama on a personal trailer), and (b) the buyer fails to provide an executed Drive-Out Certificate for Nonresidents. For additional information, please consult this publication and your own tax advisor regarding sales taxes applicable to cars located in Alabama that are sold to residents of another state.  

Please note that all lots in The Generous Collection are offered after many years of storage, without operation or service, in warehouse facilities. The seller endeavored to provide limited mechanical servicing to bring some cars back to running potential; however not all cars will be running at time of sale. Because of the extended static display, it must be assumed that all cars will require additional mechanical attention before being driven safely and, in most cases, cleaning to both the interiors and exteriors. All the cars will have imperfections associated with long-term static storage and require extensive sorting to perform best and safely. The burden of determining a car’s status, both mechanical and cosmetic, rests fully on the bidder, prior to bidding and the close of the auction. All lots are sold as is, where is.

Additionally, due to the location of the collection and limited access to the facility following the close of the auction, all lots must be retrieved while a Hagerty Marketplace representative is onsite beginning Monday, November 3 through Wednesday, November 19. No cars can be retrieved prior to November 3, and any lots remaining after November 19 will be re-located outside in the parking lot for retrieval by their buyers.