1930 LaSalle Series 340 Two-Passenger Convertible Coupe

Description

Seeking to build “A car for every purse and purpose”, General Motors Chairman Alfred P. Sloan would launch the ‘General Motors Companion Make Program’ in the late 1920s which sought to fill the price gaps which had developed between their existing models. Under this forward-thinking program, four new GM marques would pair with established brands and LaSalle, the most prestigious of the new marques, was slotted in between Buick and Cadillac. With famed GM designer Harley Earl at the helm of creating the new LaSalle, it was decided to not just produce a ‘junior Cadillac’ but rather a stylish and more agile counterpart that still invokes the elegance of the larger Cadillac models. Marketed as “The New Pleasure in Motor Car Driving”, LaSalle models were built by Cadillac with bodies from in-house coachbuilder Fisher. Offered with a selection of seven Fisher bodies and six ‘Special Custom’ options from Fleetwood, 1930 saw an upgraded V-8 equipped to the new Series 340.

Highlights

• Extensive restoration completed in 2018 with accompanying receipts totaling over $70,000

• Beautiful Honey Mellow Yellow and Black Ebony exterior paintwork

• Powered by a 340 cu-in ‘L-head’ V-8 boasting 90 horsepower

• New interior leather upholstery carefully selected to resemble original selection

• Designed to be capable of over 100 miles per hour

• Former Cadillac-LaSalle Club member

• Service performed by Harbor Auto Restoration in April of 2021 including new battery and fuel filter

Features

• Fully collapsible convertible top with concealed folding mechanism

• Three-speed manual transmission

• Spacious rear-deck or ‘rumble seat’ with armrests and foot rail

• Inset instrument board with Swiss Jaeger clock

• Equipped with Tropic-Aire under dash heater unit

• Rear mounted refurbished Fleetwood Auto Trunk

• ‘Safety Mechanical’ four-wheel brakes

• Harmonized steering system with steering modulator

• Four Coker tires installed in 2018

• Ash tray

• Floating-type rear axle

• Reverse Elliot type front axle

• Wire wheels with large ornamental hubcaps

• Dual spare wheels

Known Flaws

• Bright silver finish shows some wear surrounding Amp gauge

• Small hairline crack in the paint pictured near rumble seat

• Paint damage pictured in detail on lower right corner of rumble seat

• Small paint chips noted around door jambs

• Heater is believed to be functioning but not currently connected

• Jaeger clock not functioning

Included

• Service receipts

• Restoration photographs

Ownership History

This vehicle was acquired by the current owner in January of 2018 as a ‘barn find’ discovery out of Ohio. In the first year of ownership, it was then treated to a restoration which was both photographed and documented. Originally, it is reported that this vehicle was delivered new in a Gray and Black specification to Ralph Pulitzer, son of the famed publisher Joseph who optioned dual spare tires and a heater. Under current ownership, this LaSalle was shown at the Keeneland Concours d'Elegance in 2021 and Hilton Head Concours d'Elegance in 2021.

Additional Notes 

Please note that this vehicle is currently titled as model year 1931, with the corresponding build sheet indicating 1930.

A Broad Arrow Group Car Specialist is working as an agent on behalf of the owner for this vehicle.

Contact: Cason Vogel   Phone: 904.504.7848 email: cason.vogel@broadarrowgroup.com