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Production jumped again for the 1927 Chrysler cars, with 182,195 units leaving the factory. The company remained in seventh place among U.S. manufacturers. Chrysler offered four lines in 1927: the four-cylinder 50 series, six-cylinder 60 and 70 series, and the 80 Imperial series.
The 1927 Chrysler Series I-50 was a shorter, lower model than the previous Model F-58. The 109-inch wheelbase was cut to 106 inches and a new 38-hp, 170.33 cubic-inch four-cylinder engine introduced. Eight models were offered. Five 2-door cars were offered: 2-seat Roadster, 2-4 seat Rumble Seat Roadster, 2-passenger Coupe, 5-passenger Coach, and Leather Trimmed Sedan. Four-door models included a Touring, Sedan, and Landau Sedan with a padded roof.
Every single model was cheaper than the 1926 F-58, ranging $750 for the Roadster, Touring and Coupe to $855 for the Landau Sedan which was less expensive than the base Roadster the year before. Sales remained steady at 82,412 units.
The 1927 Chrysler Series H-60 had been launched in the summer of 1926 and included a new engine – a 54-hp, 180 cubic-inch six-cylinder. Again, eight models were sold, the same lineup as the Series 50 but the Coupe included a rumble seat, and the landau roof treatment was not offered. Prices ranged from $1075 for the Touring to $1295 for the 4-door sedan.
The 1926 Chrysler Series G-70 was carried over to 1927 as the “Finer 70 Series” with the lineup expanded to 12 models powered by a 68-hp 218 cubic-inch six-cylinder engine. There was a 2-seater Coupe and 2/4-seater Rumble Seat Roadster, Coupe, and Cabriolet. A 4-seater Club Coupe was added and the remaining models were 5-passenger 4-door models. They included a Phaeton, Sport Phaeton and Custom Sport Phaeton, a Brougham, a Landau Brougham, a Sedan, and a Crown Sedan. Prices ranged from $1395 for the Phaeton to $1795 for the Crown Sedan. Total series production was 48,254 units.
Chrysler 1927 Imperial Series E-80 lineup expanded to 14 models, plus some custom bodies. The new model was longer at 120-inch and 127-inch wheelbases and lower. The 92-hp, 288 cubic-inch six-cylinder engine featured a high-compression “Red Head.” 2-door models included a 2-passenger Business Coupe, 2/4 passenger Roadster and Sport Roadster, and 4- and 5-passenger Club Coupes.
The 4-door, 5-passenger lineup offered a Phaeton, Sport Phaeton, Sedan, Standard Sedan and Landau Sedan. The 7-passenger buyer could choose from a Phaeton, long-wheelbase Sedan, Limousine, and Town Car. Prices ranged from the Phaeton a $2,495 to the 7-passenger Town Car at $5495.
Custom bodies included coachwork from Dietrich and Locke, which built 21 bizarre long-wheelbase 2-door Touralette 2-door Phaetons on the 127-inch chassis with basketweave on the rear bodywork and a leather-covered integrated trunk. The Locke design was the brainchild of designer John Tjaarda, later famous for the Lincoln-Zephyr, and was offered in 1928 as well.
Chrysler sent an Imperial on a coast-to-coast non-stop run during 1927, from San Francisco to New York and back Los Angeles. It covered 6726 miles at an average of 40.2 mph, a daunting figure considering how much of the West was still unpaved.