Walter Chrysler’s vision kicked into high gear in 1925, a foretaste of the future. Chrysler and Maxwell production reached 132,343, with 76,000 of those being Chryslers. Maxwell-Chrysler moved up to eighth place in U.S. production, behind Ford, Chevrolet, Hudson-Essex, Willys-Overland, Dodge, Buick, and Studebaker.
This would be the last year for Maxwell and on June 26 the company was incorporated in Delaware as the Chrysler Corporation. Walter Chrysler became president, a position he would occupy for 10 years.
Technical improvements to the 1925 Chrysler B-70 models included a vibration damper on the crankshaft and a spring mount for the front of the engine. Engines remained the same displacement as 1924, but rubber engine mounts were introduced to minimize vibration. Fisher built all bodies until the mid-year when Chrysler bought the Kercheval factory and started making its own. Open car windshields were now one-piece, hinged at the top.
Chrysler offered 10 models. Two-door models included a Roadster, Brougham, Coach, and Royal Coupe. Four-doors were Touring, Phaeton, Sedan, Imperial Sedan, Crown Imperial Sedan and Town Car. Prices ranged from $1395 for the Touring to $3090 for the Crown Imperial Sedan. Maxwell offered six models in its final year, ranging from an $885 Roadster to an elaborate sedan for $1245. A commercial chassis was offered for the last time.
Ralph de Palma returned to Fresno’s board track in a stripped-down Touring model to better his 1924 record by covering 1000 miles in 786 minutes, averaging 73.6 mph. Malcolm Campbell won the Short Handicap in September at Brooklands in a streamlined Model 70, averaging 99.61 mph. The car was prepared by the Bluebird Garage – hence the name of all his future record holding cars.
Chrysler entered the first American car to compete in the Le Mans 24 Hours, but drivers Henri Stoffel and Lucien Devaux were unclassified for being too far behind at the 18-hour mark (more than 10 percent behind the distance of the leader). Nonetheless they made up enough time in the last six hours that they would have finished eighth out of 16 finishers, if they had been scored.