1977 Pontiac Firebird Formula







Ending Fri, Sep 04 at 8:18 PM UTC
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Description
OFFERED WITHOUT RESERVE
Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would regularly pay overly generous fees to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong.
The Generous Collection returns with Part 2 offering over 250 cars in August all offered without reserve, emerging from years of long-term silent storage. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy.
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“You'll start driving the long way home just for the fun of it,” said Pontiac.
The 1977 Pontiac Firebird Formula occupied a sweet spot in the second-generation Firebird lineup, delivering serious performance without the premium price tag of its flashier sibling, the Trans Am. Mechanically, the Formula shared the same drivetrain options, including the potent Pontiac-built 400 V8, meaning buyers lost none of the straight-line performance that made the Trans Am famous.
Where the Formula distinguished itself was in value. The Formula omitted the Trans Am's shaker hood scoop, decorative “screaming chicken” hood decal, and other expensive flash while maintain its horsepower. The Formula’s stiff Radial-Tuned Suspension (RTS) also made it a favorite among those prioritizing handling and mechanical engagement over styling theatrics.
Now finished in blue with black stripes, this 1977 Formula is powered by the Pontiac 400ci V8 and Turbo Hydra-Matic combo.
This 1977 Pontiac Firebird Formula is now represented at no reserve by a Broad Arrow Specialist with a clean Alabama title in the current owner's name.
Highlights
Offered from The Generous Collection
400ci 4-bbl V8 engine
3-speed Turbo Hydra-Matic automatic transmission
15-inch Rally II wheels
Factory Equipment
Signature dual-scoop "Formula" hood
Color-keyed rear spoiler
The chassis number (2U87Z7N197661) decodes as:
2 – Division: Pontiac
U – Series: Firebird Formula
87 – Body style: 2-door sport coupe
Z – Engine: Pontiac 400ci 4-bbl V8
7 – Model year: 1977
N – Assembly plant: Norwood, Ohio
197661 – Sequential production number
Modifications
Cloth bucket seats from a later Camaro
Pioneer cassette radio
Stripes
Moroso valve covers
'60s-era air cleaner
Known Imperfections
While reasonable efforts were made during preparation for the sale, due to the volume of vehicles in this collection, it was not possible to diagnose or detect all imperfections present. Please refer to the photo gallery.
Paint chips and rust
Damaged door cards
Cracked dash pad
Rear seat missing
Radio missing knob
Ownership History
This 1977 Pontiac Firebird Formula is offered from The Generous Collection of no-reserve automobiles.
Additional Information
Motor vehicles older than 35 years (1991) are exempt from Alabama’s titling requirements. In states that issue titles, an Alabama registration converts to a title upon transfer.
A Broad Arrow Specialist is working as an agent on behalf of the seller of this listing. As such, the purchase transaction will be facilitated by Broad Arrow, including vehicle payment, applicable taxes required to be collected by the seller or Broad Arrow, and title/ownership reassignment. Broad Arrow is a wholly-owned subsidiary of Hagerty.
Contact: Matt Lowney Phone: 623.308.2640 Email: mlowney@hagerty.com
Please note that all lots in The Generous Collection are offered after many years of storage, without operation or service, in warehouse facilities. The seller endeavored to provide very limited mechanical servicing to bring some cars back to running potential; however, not all cars will be running at time of sale. Because of the extended static display, it must be assumed that all cars will require extensive additional mechanical attention before being driven safely and, in most cases, cleaning both the interiors and exteriors. All the cars will have imperfections associated with long-term static storage and require extensive sorting to perform best and safely. The burden of determining a car’s status, both mechanical and cosmetic, rests fully on the bidder, prior to bidding and the close of the auction. All lots are sold as is, where is.
Additionally, due to the location of the collection and limited access to the facility following the close of the auction, all lots must be retrieved while a Broad Arrow representative is onsite, between the hours of 9AM to 6PM local time beginning Monday, September 14 through Wednesday, September 30. No cars can be retrieved prior to September 14, and any lots remaining after September 30 will be re-located outside in the parking lot for retrieval by their buyers.
All auction listings on Hagerty Marketplace are created using information provided by the seller. The Marketplace team and the seller have reviewed all information for accuracy to the best of their abilities. Bidders are ultimately responsible for conducting their own due diligence before placing a bid, including verifying details, condition, registration requirements, and compliance with applicable laws. For any questions or additional information, contact the seller.
