1940 Plymouth P10 Deluxe Sedan Project

Description

OFFERED WITHOUT RESERVE 

Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would regularly pay overly generous fees to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong. 

The Generous Collection debuts with Part 1 offering over 200 cars in October, all offered without reserve, emerging from years of long-term silent storage. Many additional lots will be offered in the coming months. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy. 

* * * 

“Stepping into the limelight with an aura of elegance…” The 1940 Plymouth Deluxe marked a pivotal year for Chrysler’s entry-level brand, showcasing a blend of affordability, style, and engineering refinement. Offered in two series — P9 Roadking and P10 Deluxe — the Deluxe was the more upscale variant, featuring enhanced trim, better interior appointments, and a broader range of body styles including sedans, coupes, and convertibles. 

The 1940 model adopted a more streamlined Art Deco design, with a wider grille, integrated headlights, and smoother fender lines. Plymouth’s commitment to value was evident in its all-steel body construction and hydraulic brakes — features not always standard in competitors’ cars at the time. 

Under the hood, the Deluxe was powered by a reliable 201.3 cubic-inch inline-six engine producing 84 horsepower, paired with a three-speed manual transmission. Though modest by today’s standards, this drivetrain offered dependable performance and fuel efficiency for the era. 

Plymouth’s strong sales in 1940 — ranking third in the industry — reflected the success of the Deluxe. It appealed to middle-class buyers seeking a stylish yet practical car during the tail end of the Great Depression and just before America’s entry into World War II. 

Highlights 

• Offered from The Generous Collection 

• Finished in Hampton Beige (403) paint over tan mohair upholstery 

• Powered by a 201 cu-in flathead six-cylinder engine 

• Three-speed manual transmission (steering column shifter) 

• The chassis number (P10139180) decodes as: 

  • P10 – Deluxe series 

  • 139180 – Serial number 

Features 

• Suicide doors 

• Running boards 

• Bench seats 

• Wood trim on dash and doors 

• Everlasting turn signals 

• 100-mph speedometer 

• Hydraulic drum brakes 

• Independent front suspension with coil springs 

• Safety glass used in all windows 

• Black-painted steel wheels with Commander 6.00-16 wide whitewall tires 

Known Imperfections 

• While reasonable efforts were made during preparation for the sale, due to the volume of cars in this collection it was not possible to diagnose or detect all imperfections present in the cars. 

• Does not start or run

• Paint chips and wear 

• Door seals are old, cracked, and painted over 

• Residue on window perimeter 

Included 

• Spare tire 

Ownership History 

This 1940 Plymouth Deluxe 4-Door Sedan is offered from The Generous Collection of no reserve automobiles. 

Additional Notes

A Broad Arrow Auctions Specialist is working as an agent on behalf of the owner of this vehicle. Broad Arrow Auctions is a wholly owned subsidiary of Hagerty.  

Contact: Frank Malefors  Phone: 602-488-7888  Email: fmalefors@hagerty.com  

Alabama Sales Tax Notice to Bidders: Because this car is located in Alabama, the selling dealer may be required to collect and remit Alabama state sales taxes of up to 2% of the purchase amount, even if the buyer plans to register the car outside of Alabama, if (a) the buyer is located in AZ, CA, FL, IN, MA, MI, or SC (capped at $500 in SC), and (b) the buyer does not transport the car out of Alabama using a common carrier (e.g., if the buyer drives the car or transports the car out of Alabama on a personal trailer). Additionally, the selling dealer may be required to collect and remit Alabama county or city taxes from buyers located outside of Alabama, if (a) the buyer does not transport the car out of Alabama using a common carrier (e.g., if the buyer drives or transports the car out of Alabama on a personal trailer), and (b) the buyer fails to provide an executed Drive-Out Certificate for Nonresidents. For additional information, please consult this publication and your own tax advisor regarding sales taxes applicable to cars located in Alabama that are sold to residents of another state.  

Please note that all lots in The Generous Collection are offered after many years of storage, without operation or service, in warehouse facilities. The seller endeavored to provide limited mechanical servicing to bring some cars back to running potential, however, not all cars will be running at time of sale. Because of the extended static display, it must be assumed that all cars will require additional mechanical attention before being driven safely and, in most cases, cleaning to both the interiors and exteriors. All the cars will have imperfections associated with long-term static storage and require extensive sorting to perform best and safely. The burden of determining a car’s status, both mechanical and cosmetic, rests fully on the bidder, prior to bidding and the close of the auction. All lots are sold as is, where is. 

Additionally, due to the location of the collection and limited access to the facility following the close of the auction, all lots must be retrieved while a Hagerty Marketplace representative is onsite beginning Monday, November 3 through Wednesday, November 19. No cars can be retrieved prior to November 3 and any lots remaining after November 19 will be re-located outside in the parking lot for retrieval by their buyers.