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History of the 1968-1970 Plymouth Road Runner
Plymouth’s goal in 1968 was to offer Detroit’s biggest bang for the buck. The new Road Runner, priced at about $2,900, proved to be just the ticket. Initially based on a bare-bones Belvedere sedan, this B-body came standard with a 335-horse 383 V-8, a 4-speed stick and a beefed-up suspension. The 426 Hemi was an intimidating option, both in price and power. Adding 425 Hemi horses into the Road Runner equation upped the ante by about a grand.
Plymouth’s 1969 Road Runner won the Motor Trend Car of the Year trophy on the way to becoming the muscle car market’s second best-seller. After a comparatively upscale hardtop joined the original sedan early in 1968, a convertible Road Runner also appeared for one year only in 1969. A restyled body debuted in 1970, as did the high-flying, NASCAR-ready Superbird with its pointed beak and “towel-rack” rear spoiler.
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