1963 Buick Riviera

2dr Sport Coupe 8-cyl. 401cid/325hp 4bbl
$15,600 Avg. Value*

Model Overview

History of the 1963-1965 Buick Riviera

The Buick Riviera was GM’s response to the popular Ford Thunderbird. Instantly recognized as a design classic, the original Riviera was Motor Trend magazine's 1963 Car of the Year. The svelte 117-inch wheelbase personal luxury coupe was a pet project of GM styling head William L. Mitchell. Only astute Riviera fans can tell a 1964 from a ’63 at a glance (hint: check the hood ornament). New for 1964 was the optional dual-4-bbl., 425-cid, 360-hp “Super Wildcat 465” V-8. (At the time, Buick identified its engines by torque rating, instead of horsepower or displacement.) The leaner and meaner looking 1965 Riviera closed out the marque's first-design generation with newly stacked hidden headlamps, taillight units integrated into the rear bumper and optional chromed five-spoke wheels. A new Gran Sport package combined added exterior panache with the 2x4-bbl. Super Wildcat engine. First generation Rivieras are enjoying a renewed appreciation. The rare—and truly high-performance—1965 Gran Sport (3,354 produced) is the most valued edition. However, any fine 1963-65 can be driven and shown with pride.

Click here to read Hemmings Motor News' Buyers Guide for the 1965 Buick Riviera GS.

1963 Buick Riviera Info

  • Body Styles
  • 2dr Sport Coupe
  • Engine Types
  • 8-cyl. 401cid/325hp 4bbl
  • 8-cyl. 425cid/340hp 4bbl
  • 8-cyl. 401cid/315hp 4bbl
  • Additional Info
  • Curb Weight: 3998 lbs.
  • Length: 208 in.
  • Wheel Base: 117 in.
  • Number Produced
  • 40,000

*Please note: All prices shown here are based on various data sources, as detailed in About Our Prices. For all Hagerty Insurance clients: The values shown do not imply coverage in this amount. In the event of a claim, the guaranteed value(s) on your policy declarations page is the amount your vehicle(s) is covered for, even if the value displayed here is different. If you would like to discuss your Hagerty Insurance policy, please call us at 877-922-9701.