The Wienermobile has a new name and nobody consulted me
(Eric Weiner, who is not easily offended, is executive editor of Hagerty Media.)
Oscar Mayer and I have a beef. Earlier this week, the famous hot dog purveyor changed the name of its iconic Wienermobile to “Frankmobile.” According to a company press release, part of what I can only conclude is a coordinated attack to discredit me and my family name, the rebrand represents the first change to the mobile tubesteak’s identity since the vehicle hit streets in 1936.
As if trust in big corporations wasn’t low enough, this was all done behind my bun back. We’ve covered the Wienermobile (as I will continue to call it) several times on this website, including the time it got pulled over in Wisconsin, the time two of them went up for sale in Canada, and when I attempted to make reservations to sleep in an Wienermobile AirBnb. Apparently that didn’t cut the mustard for Big Hot Dog.
The drivers and staff formerly known as Hotdoggers will now be called Frankfurters, all in an effort to promote Oscar Mayer’s “tasty new recipe.” From where I’m sitting, it tastes like betrayal.
Wurst of all, the company is rolling out a new “Franks for Franks” program in which anyone named Frank (or similar) will get a coupon for a free pack of hot dogs. No such program existed for us Weiners, or even Wieners, to my knowledge.
There are rumblings that the name change won’t be permanent. So here’s hoping the Wienermobile is restored, ideally to its most excellent Dave Stevens spec, which consisted of multiple examples of the vehicle that were built in Wisconsin on a Chevy truck platform.