Nissan Titan’s 20-year run will end in 2024


The Titan fought the good fight for 20 model years, but as we suggested more than a year ago, 2024 will be the last year for Nissan’s full-sized pickup truck, which was never able to significantly dent that tough market against Ford, Ram, Chevrolet/GMC and Toyota.

Said Nissan: “Production of the Nissan Titan is scheduled to end summer 2024 at our Canton plant in Mississippi. Under Nissan’s Ambition 2030 vision of an electrified future, we are accelerating the process of transforming the Canton plant with the latest in EV manufacturing technology. This will support production of two all-new, all-electric vehicles. There will be no workforce reductions due to this action.

“Titan has been an important nameplate for Nissan in North America for 20 years, and we’re grateful to the dealers, customers, and thousands of employees who have played pivotal roles throughout Titan’s lifecycle.”

The truck was a worthy competitor from the start. Nissan purposely did not court the fleet market; the automaker declined to build a single-cab truck with a V-6 and manual transmission, instead opting for King Cab and Crew Cab models, all equipped with a muscular 5.6-liter V-8 and an automatic transmission.

That philosophy arguably hurt overall sales. The Titan sold 86,945 trucks in 2005, compared to 2022, with just 15,063, a figure down 45 percent from 2021. The model was discontinued in Canada in 2021, due to sagging sales.

The Titan’s first generation continued through 2015 without a major redesign. When one finally came, it brought an XD version built on a more heavy-duty platform and prominently featuring an optional turbodiesel engine made by Cummins. The Titan finally added a regular cab from 2016–2019, but it still didn’t draw much in the way of fleet sales.

2016 Nissan Titan XD
2016 Nissan Titan XD Nissan

The first real indication that the Titan’s days were numbered came with the introduction of the Frontier’s third-generation model in 2022, which was larger and beefier, bringing it closer to the specifications of the Titan. Nissan is expected to continue building the Frontier, which is powered by a 310-horsepower V-6 engine.

The Titan, as a used truck, has always been a good value. It has a reputation for dependability and is usually available at a lower price than its competition. That bargain status should continue through and past 2024, the last model year for the Titan.





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    The bizarre styling of the current Titan doesn’t help either. That being said know owners of both generations and they like the trucks. Strong engine.

    Nissan could have sold a lot more pickups: call them hardbodys and keep them in the style and size of the 90s hardbody.

    You want real buzz… relaunch the Datsun and evolve that 70s look. This could even have an EV version because gov’t.

    Let the others fight over the oversized truck market I agree, Frontier clearly is now in the bloating-up midsize market which is too bad it was a good size as-was. Still no true truck in the compact market (granted the unibodies can do what most need but Nissan doesn’t sell one in NA).

    My brother has a 2012 Titan, had a 2005 Frontier before that. Good solid trucks. The new design is hideous and he decided to hold out. With the Toyota having gone V6 Turbo this could have been an alternative to it if they did the home work, gave people what they wanted and they actually promoted these trucks. But otherwise it’s been the under the radar choice. It’s not shocking they don’t sell.

    They had a ton of problems with the 5.0L V8 Cummins, which did a lot to hurt the Titan’s image. Even though Nissan’s full-sized vans were nearly bulletproof.
    Going back to the 903 of half a century ago, Cummins couldn’t build a V8 if it’s life depended on it.

    I have a 1996 hardbody XE king cab 6′ bed bought it new garage kept and it still looks very nice. I get positive comments everywhere I go even at the motocross track where ride.It has plenty of room inside and is small on the outside. I paid 13,800 out the door. A great value

    No, that wa going to be my retirement truck to myself. Just to much cost for the working man. Go low seĺ low.keep it 4×4 5.6 eng upgrade on fuel mileage ac sterio . Full size. Not all that extra crap. I have a 2007 passed it to my daughter still going strong 300000 miles. Give a give away to your loyal fans to get one of these last great trucks. I’ve been waiting for the warrior to come out but no luck now. Give me the one you had at the mich show

    This sucks! The Titan is a solid reliable pickup that never got its due. I’ve driven the Ford Chevy and rams but they don’t have the balls a Titan has…

    Just got a brand new 2024 pro4x XD. This truck is AWESOME! Waited for a Tundra but it never came through (Toyota allocation system blows) and Nissan outfitted these trucks from the get go with what I wanted. Great price ($20k less than a Tundra). I have a first Gen tundra still which I’ll keep forever.

    E will never catch on keep the truck and the V8 engine I will never buy a electric truck or car as long as there is gas

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