Undaunted by production delays, Fisker reveals new vehicles

Fisker-Product-Vision-Day 2023

Ignoring the old adage that you must learn to walk before you try to run, Fisker Automotive, the all-electric car company that is trying to scale up the Fisker Ocean SUV into full production, has held a press conference showcasing three additional models.

“Product Vision Day” was held in Los Angeles, previewing the Alaska pickup, the PEAR small car, and the Ronin flagship. Specifically:

The Ronin, a five-passenger luxury car, has a “triple motor all-wheel drive powertrain is projected to deliver massive 1,000-plus horsepower and 0-60 mph in approximately 2.0 seconds” with a “targeted” 600-mile range. It will be “ultra-luxury priced.” According to Fisker’s website, that means $385,000, before any incentives. 

august 2023 ronin ev sports car
AFP via Getty Images

The PEAR (Personal Electric Automotive Revolution) is a small “connected mobility device” that uses 35 percent fewer parts than similar cars. It will be able to seat up to six adults. “Designed to be the future of clean and affordable mobility for a global mass market, PEAR is available in four trim levels, priced starting at $29,900, and is scheduled to be available in mid-2025.” 

The Alaska is basically a truck version of the Fisker Ocean. It will be “built for multiple cargo configurations, including a cargo bed extendable from 4.5 feet to 7.5 feet to 9.2 feet, and a Houdini bed divider which hides away to connect the cargo bed and rear cabin.” It’s expected in 2025, “and priced starting at $45,400 before incentives.” Should the Cybertruck be scared? You tell us. 

Meanwhile, the company’s second-quarter results include 1022 vehicles produced globally in Q2 2023 and 1009 produced in July, which had fewer working hours due to the planned Magna Steyr annual summer shutdown. “Calendar 2023 production forecast is updated to a range of 20,000–23,000 units due to a short-term capacity constraint at one supplier.”

Fisker Ocean electric suv





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    The Pear & the Alaska both seem to be priced pretty competitively; at least for starting prices. Even the Ocean isn’t bad for starting – if it had managed to launch a bit earlier it would have been slightly more attractive though since nothing else in its price range could have touched the mile range. Now it’s going to have to deal with a bit more serious competition from Chevy, though their pricing isn’t quite as good as it initially appeared either.

    Personally I do think the Alaska looks quite a bit better than the Cybertruck. Also – the fact that Fisker sticks to its strengths of design and is so far outsourcing production, so long as they can figure out suppliers and write decent contracts, is pretty interesting and could help them where others have struggled a bit.

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