As usual, Jeep has given buyers a ton of options to create their ultimate off-roader. Given the upgrades to comfort, safety, and durability, these minor price increases don’t seem out of line. We’ll soon have our chance behind the wheel of this updated 4×4, and we’ll have our driving impressions later this month. In the meantime, Jeep is currently taking orders for the 2024 Wrangler, and they’ll hit dealership lots starting this summer.
Here’s how much the 2024 Jeep Wrangler will cost
Jeep is giving its stalwart off-roader a refresh, as the entire Wrangler lineup gets a host of upgrades for the 2024 model year. There’s a new seven-slot grille and “trail-ready stealth antenna” integrated into the windshield so that it won’t get caught on obstacles, both giveaways that will help you differentiate these new Wranglers from their older peers. Another lineup-wide upgrade is the new 12.3-inch touchscreen infotainment system with standard wireless Apple CarPlay and Android Auto. That infotainment system comes pre-loaded with 62 Jeep Badge of Honor trails, allowing the Trails Offroad app to help explorers navigate new terrain.
All 2024 Wranglers also get side-curtain airbags for both rows of seating, an improvement from previous Wranglers which only offered front-row side-curtain airbags. Other interesting news is that the six-speed manual transmission is still available with the 3.6-liter Pentastar. Finally, the burly 6.4-liter, 470-hp Wrangler Rubicon 392 remains at the top of the Wrangler food chain.
When news of the updated Wrangler broke earlier this year, pricing was not among the details offered. At long last, we now have those numbers. Let’s dive in.
The entry-level, two-door 2024 Jeep Wrangler Sport will begin at $33,690, up from the 2023 model’s base price of $32,990 (all prices discussed here include the hefty $1795 destination fee) and while it gets the aforementioned upgrades with little extra cost, it does miss out on forward collision warning and advanced cruise control with stop, which are both standard on all other trims.
Wrangler’s popular 4xe powertrain pairs a turbocharged 2.0-liter inline-four gas engine with a boost of electric power to provide 375 horsepower, 470 lb-ft of torque, and 21 miles of all-electric range. For 2024, the 4xe’s availability has expanded to include Sport S at $51,790, lowering the entry price.
The incredibly capable Rubicon has a new base price of $47,190, up from the $45,090 starting point of the 2023 model. That extra cost comes from added strength in the drivetrain by way of a full-floating Dana 44 rear axle that’s better equipped to take the added stress of taller, heavier tires. Also new for the 2024 Rubicon is an optional 8,000-lb.-capacity Warn winch that’s installed at the factory. For the toughest of trails, the Rubicon X comes loaded with 35-inch tires, steel bumpers, and underbody cameras. It starts at $56,690 for the two-door and $60,690 for the four-door, non-hybrid version. Opt for the Rubicon X 4xe, and you’re looking at a minimum of $70,880.
One of the most interesting applications of the Wrangler’s extensive parts bin is the Willys model, which uses the Rubicon’s higher fenders to offer 33-inch tires and 10.8 inches of ground clearance. It wasn’t long ago that 33s were only found on the Rubicon, and while the Willys model lacks the deep crawl ratio, the electronic swaybar disconnect, and the front locker, there are still a lot of trails that decent 33-inch tires and a rear locker will handle. At $41,190, it makes a great case for itself.
Pricing for the new 2024 Jeep Wrangler:
| Model | 2-Door | 4-Door | 4xe |
| Sport | $33,690 | $37,690 | — |
| Sport S | $37,190 | $41,190 | $51,790 |
| Willys | $41,190 | $45,190 | $56,530 |
| Sahara | — | $49,080 | $59,640 |
| High Altitude | — | — | $68,790 |
| Rubicon | $47,190 | $51,190 | $62,380 |
| Rubicon X | $56,690 | $60,690 | $70,880 |
| Rubicon 392 | — | $89,390 | — |
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I still like and enjoy my 2000 Jeep Cherokee Sport 257000 kms.. 6 inch lift; front and rear hitch receivers with Warn electric plugs; 4 L 6 cylinder bullet-proof engine… KOOOOOLLLL !!!
Interior stuff looks nicely upgraded.
Bronco owners to Jeep owners: You’re welcome for the competition and the upgrades! 😁
Now, is it Bronco’s turn to get the full-floating real axle to up its towing capability? A Bronco hybrid is probably not in the works until a mid-cycle refresh.
The Wrangler is one of the cheapest vehicles to build, but has been constantly “upgraded” to the tune of now being an over $30K vehicle. Some of the upgrades over the years have been welcome and necessary, but this is a cash cow for Stelantis.