Ford is first car manufacturer to offer digital license plates
“Modern licensing for modern living,” is the motto for Reviver, the California company that offers digital license plates. And now comes word that Ford is the first manufacturer to embrace Reviver’s “world’s first” digital plates, legal in Michigan, California, and Arizona for all users. They are also legal in Texas, but just for commercial fleet vehicles.
Under the agreement with Ford dealers in the legal states, the RPlate, which is what Reviver calls the plate, will be assigned a Ford part number. Drivers will be able to purchase the RPlate via catalog or in person at a dealership.
“To be associated with a landmark brand in the automotive industry such as Ford is truly gratifying,” said Reviver founder and chief strategy officer Neville Boston. “We are very proud to have met the rigorous requirements for the company’s evaluation of potential suppliers and look forward to adding the innovations of digital license plate technology to their offerings.”
Count digital license plates as something you never knew you needed. “Everything about the driving experience has evolved in the last 100 years,” Reviver says, “except license plates.” Yes, well …
“Reviver’s digital license plates are not just a cosmetic upgrade; they are a testament to progress. Depending on the model, key features include personalized displays with custom messaging, location tracking, effortless registration renewal through a user-friendly mobile app, real-time alerts when the vehicle is moved, tamper-proof mounting, and robust anti-theft measures.”
The plates, says Reviver, also mean metal plates won’t clog landfills, assuming that’s an issue somewhere, thus leading the automotive world “into a greener future.”
Reviver offers both a user-installable model, with a replaceable battery, and a hard-wired, professionally installed version, meaning there are two ways to go: The Battery RPlate, with a five-year battery and with no location tracking, or the Wired RPlate, which does include location tracking and requires installation by a pro.
The price starts at $599, plus the service plan, something you never thought you would need for a license plate. Your RPlate does not need an active service plan to display your license plate number. “However, you will not be able to utilize any personalization or compliance features as listed above. Without its connection to our platform, the registration year on the plate will not update.”
Sixty days of service are included with purchase. After that period is up, you will pay $8 a month or $75 a year for battery-powered RPlates, and $10 a month or $95 a year for wired RPlates.
Unfortunately for Reviver, the photos of digital license plates on its website pretty much look like regular metal plates; they don’t do a lot of tricks. But for those Jeep Wrangler buyers who insist on putting every accessory that exists on the vehicle, well, this is one more thing.