1970 Cadillac Coupe de Ville: Aqua Heaven
I’ve always loved the 1970 Cadillacs. Chalk it up to riding in a copper 1970 Fleetwood Brougham on a school field trip back in first grade, and also by my friend Laurie Kraynick’s fantastic Lucerne Aqua ’70 Fleetwood Brougham, affectionately named “The Ark.” But let’s face it, they’re easy to love. They’re so pretty!
Despite their gorgeousness and luxury, however, 1970 marked relatively minor changes for the Cadillac model lineup. The previous year, all Cadillacs were redesigned except for the Eldorado, which lost its hidden headlights and gained a new grille, wheel covers, and received other slight changes.
For 1970, 238,745 Cadillacs were built, which set a record at the time. However that record would be surpassed yet again in 1973. Despite that model year record, sales were down quite a bit for the calendar year, thanks to the famous GM strike that began on September 14, 1970.
However, since the 1971 Cadillacs were introduced on September 29th of that year, the strike mostly affected ’71 models, which were totally restyled. That includes the Eldorado, which gained a convertible model.
But we’re talking about 1970 models today, not ’71s, aren’t we? Specifically, the Coupe de Ville, which was a marvelous conveyance and suitable for wafting lucky folks to the theater, supper clubs, and golf courses in style. Before options, the 1970 Coupe de Ville had a factory price of $5884 ($46,358 today); 76,043 were built for the model year and each had a curb weight of 4650 pounds.
The most popular de Ville for the year, however, was the hardtop Sedan de Ville, which sold 83,274 copies. Least popular was the pillared Sedan de Ville (with a more formal roofline reminiscent of the Sixty Special and Fleetwood Brougham), which sold only 7230 units. Even the de Ville convertible sold more—to the tune of 15,172 cars.
All Cadillacs except for the Fleetwood Eldorado Coupe had a 472-cubic-inch V-8 with 375 horsepower; the ’70 Eldorado had a 500-cu-in engine, which was exclusive to it that year. That engine produced an impressive 400 horsepower. Not bad for a luxury car, eh?
I saw this gorgeous example at the South Park Mall car cruise in Moline, Illinois, a decade ago on August 4, 2013. I should have taken even more pictures of it, but at the time my camera had a relatively small memory card, so I had to be judicious in my photo allotments. Especially at big shows. But it was my favorite car at the event, resplendent in Lucerne Aqua Firemist.
I was reminded of this car because I saw it again just today at a cars and coffee event at The Tangled Wood in Bettendorf, Iowa! Although it was lowered and is now sporting wide whitewalls, it has to be the same car.
I was happy to see it again, though I must admit I love it a little more in the factory-fresh pics I took, with proper ride height and narrow whitewalls. (Fear not. I will be writing about that black 1965 Fleetwood Brougham parked next to it very soon!)
So, until next time, ladies and gentlemen, keep Broughaming on. And always tip your bartender.