Younger buyers still into sedans according to survey commissioned by sedan-building automaker

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As consumer demand for SUVs and crossovers continues to soar, automakers like Ford and FCA have trimmed their sedan offerings, causing some observers to predict the death of that body style. A survey of American car owners commissioned by Nissan, however, indicates that an overwhelming percentage of  consumers would still consider buying a sedan, with the bulk of interest in sedans coming from younger consumers, Millennials and those in Generations X and Z.

Of course, Nissan has a good reason to say that sedans are still vital. The company just introduced the latest version of the Versa subcompact sedan and last year it launched an all-new Altima, spending $170 million in assembly plant upgrades alone for the midsize family car.

The Nissan survey included both car owners and non-owners between the ages of 18 and 65 and found that nearly four out of five, 78 percent, would consider buying a sedan at some time. The percentages were even higher for younger consumers. Of those age 35 to 50, considered to be older millennials and Generation X, 81-percent wouldn’t reject a sedan out of hand, and younger millennials and Generation Z, the critical 18-34 demographic, are even more favorably inclined to sedans, with 86% of that cohort survey saying they would consider buying a sedan.

As for those who have already bought a sedan, they’re actually a tiny bit more satisfied with their vehicles, 89%, than those who own SUVs and crossovers, 88%. That small margin surprisingly also shows up when owners are asked about utility, with 95% of sedan owners listing functionality as the number one thing they love about their cars, while the folks who own actual utility vehicles find them just slightly less functional, 94%.

To paraphrase Sam Clemens, the demise of the sedan may have been exaggerated.

2020 Nissan Versa
2020 Nissan Versa

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