Ram TRX no. 001 will start life by doing some good in the world


Ram built just 702 copies of its TRX Launch Edition, one for every horsepower of its supercharged 6.2-liter V-8. That angry Hemi makes the TRX the quickest and most powerful production pickup ever offered from the factory. Buyers were so eager to snatch up every one of those 702 special editions that orders were filled up in about three hours. Well, not every one got snapped up. Ram held back one—the first one, TRX no. 001, for a charity auction set for March 26 at Barrett-Jackson’s Scottsdale 2021 event.

2021 Ram 1500 TRX Launch Edition front 3/4

Ram’s CEO, Mike Koval, Jr., is excited that Ram is offering the high-flying, long-travel, desert-taming Ram. He adds: “More importantly, we expect this first production Ram 1500 TRX to raise significant funds that will go directly to the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families.”

2021 Ram 1500 TRX Launch Edition interior

The Ram RTX went into production in December, and those first Launch Editions started at just over $90,000. Those fully decked-out models carried a significant premium over the “standard” TRX, which starts at $69,995. VIN no. 001 is finished in Anvil Gray, exclusive to the Launch Edition, with a red and brushed-aluminum interior and a 19-speaker Harman Kardon audio system. In addition to its loaded option sheet, this TRX also benefits from Mopar accessories like the RamBar, rock rails, and a bed-mounted spare tire carrier.

2021 Ram 1500 TRX Launch Edition rear view

Barrett-Jackson is waiving all auction fees for this special occasion, so the full auction price will go straight to United Way for Southeastern Michigan’s 2-1-1 helpline, the largest in the state, which answers more than 700 calls per day. As if that weren’t enough to sweeten the deal, besides the beastly pickup, the auction winner will take home a presentation box that comes with a book chronicling the development of the first-ever TRX, a stylized model of pickup, and a truck cover that was designed in partnership with the vehicle’s design team.

2021 Ram 1500 TRX Launch Edition front view

Koval adds: “At Ram, we offer unique ‘Built to Serve’ editions of our Ram 1500 pickup as a way to honor all those who serve or have served in the U.S. armed forces with distinction. This is an important mission at Ram, and this auction is another way we can honor our veterans.”

Barrett-Jackson’s Scottsdale Auction will be held at Westworld of Scottsdale from March 20–27. VIN no. 001 TRX will be on display the whole time, in case you plan on visiting in person. If you’re interested in bidding on one of the meanest pickups the desert has ever seen, you can visit Barrett-Jackson’s website, register to bid, and help a worthy charity in the process. If the TRX is out of your budget, there’s also a link to donate directly to United Way for Southeastern Michigan’s 2-1-1 helpline.

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