Porsche, Sotheby’s offering 911 and watch to mark Porsche Design’s 50th


As we wind up Porsche Design’s 50-year anniversary, the company, in collaboration with RM Sotheby’s, will auction “two very special design icons that are inseparably linked to our brand’s founder and designer of the Porsche 911, F. A. Porsche, and Porsche Design’s founding year 1972,” Porsche says.

Offered as a single lot will be a restored 1972 Porsche 911 S 2.4 Targa “50 Years of Porsche Design Edition” car, alongside a “one-of-a-kind and matching Porsche Design Chronograph 1, which is an exclusive edition of the original timepiece from 1972 and the first ever product that F. A. Porsche created for Porsche Design in 1972.”

The auction will take place as part of Sotheby’s Luxury Week in New York  from November 30 to December 14. The selling price is expected to be $275,000-$375,000 says Sotheby’s, but that sounds conservative to us.

The restoration of the 1972 Targa was done in cooperation with Porsche Classic. The vehicle was completely taken apart and received a new coat of paint, a special Porsche Design 911 edition black, with platinum accents. During reassembly, the interior and exterior were made to match the updated 911 edition to include Sport Tex fabric with a checkered pattern in black and gray, with a “Edition 50 Years Porsche Design” emblem on the dashboard. Additionally, the original T engine and chassis were upgraded to S edition specifications.

As for the watch, it’s the Porsche Design Chronograph 1, 50-year anniversary edition of the first Porsche Design product that was originally released in 1972. With the Chronograph 1, F. A. Porsche not only created the first Porsche Design product and first entirely matte black watch, but also produced the “first sports car for the wrist: a black dial, contrasting dial design, red second hand, and highly antireflective glass – all details that ensured readability and were inspired by the Porsche instrument panel.”

Need to catch up on the inner workings of the collector watch market? Hagerty Insider has you covered. We’ll be ogling the Targa’s restoration photos in the meantime.

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