New FCA Heritage Hub is home to 250 Lancias, Fiats, Abarths, and Alfas


Fiat Chrysler Automobiles may have closed the Walter P. Chrysler Museum in Auburn Hills to the public, but that doesn’t mean the company doesn’t care about its history. Well, at least the Italian part. FCA announced the opening of the FCA Heritage Hub, a facility dedicated to the history of the Fiat, Lancia, Alfa Romeo, and Abarth brands. Adding another layer of brand heritage, the new initiative is located in a former transmission factory in Turin.

Originally part of Fiat’s huge Mirafiori complex, the Heritage Hub building maintains its industrial look, with banners and photos articulating the history of the industrial site. The open floor plan makes for a fine display space. The facility will also house all FCA Heritage operations, including staff offices, restoration sales and services, and sales of parts and memorabilia.

Unless you’re restoring an old Fiat or Alfa, however, you’re probably more interested in the more than 250 vehicles from FCA’s corporate collection of historic cars exhibited at the facility, many of them never before shown in public. The former Workshop 81 has 160,000 square feet of space, and the cars on display date back to 1908—a year after Fiat Automobiles was organized.

Of those historic automobiles, 64 are on view in eight thematic displays, each with eight significant vehicles. Those displays include Small and Safe, Style Marks, Epic Journeys, The Rally Era, Eco and Sustainable, Archistars, Concepts and “Custom-Built,” and Records and Races.

Rather than pick and choose a few models to highlight from those 250, let’s just say that if it’s a historically significant vehicle from FCA’s Italian brands, it is likely on display at the Heritage Hub. Yes, there is a Lancia Stratos HF.


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