Lordstown Motor Corporation (LMC) has released more teasers for the upcoming Endurance pickup, an EV truck that’s gunning to hit the market in 2021. While the exterior design hasn’t deviated from the initial sketches, the details are trickling in on the final look and feel of the truck’s cabin.
We’re relieved to see that the Endurance won’t rely solely on an expansive, dash-mounted vertical touchscreens, à la Tesla. All too often, all that snazzy, pixelated real estate proves troublesome in everyday life; the tactile feedback of buttons, knobs, and switches allows us to twist, push, and toggle controls without taking our eyes off the road. While the right-hand side of this display will likely be a touchscreen, below it are a refreshing number of analog controls for major switchgear.
Comparing earlier sketches with later ones, we can see changes to the center console and HVAC gear as LMC acquires suppliers for the various bits and bobs. There are some familiar window switches, which appear to be GM/Delphi donors, and the rotary shifter could’ve been pulled from an FCA vehicle as well. These details seem trivial, but it’s these little puzzle pieces that have to be in place before the final rendering we see today could evolve.
One notable design element is the upper half of the dash, which folds down behind the gauge cluster. When combined with the HVAC vents, this section mimics the front-end of the Endurance—and the evolution of LMC’s logo over the steering wheel is a neat touch. The look is fresh, but not so avant-garde that it looks out of place on a truly cabable EV pickup.
The company hopes to build 20,000 units when production is set to begin, with the $52,500 MSRP placing it squarely in the premium truck segment.