Launch-edition Jeep Wrangler 392 Rubicon will drain wallets to the tune of $75,000


The much-anticipated V-8 Wrangler is finally headed to dealerships. The launch-edition Rubicon 392 models will come loaded with features and an MSRP of $74,995, destination included.

2021 Jeep Wrangler Rubicon 392 interior sunset
FCA | Jeep

Should you be shocked that a vehicle so rough-and-ready as the Wrangler can cost as much as a BMW M4? Whether $75K seems reasonable or not, this final number isn’t really a surprise: Jeep’s announcement confirms the leaked order we reported on at the end of 2020.

Jeep has given us all the full catalogue of features that will be included on the launch-edition Wrangler 392 Rubicon models, and the list is extensive. First, all Wrangler 392 Rubicons will be Unlimited models equipped with upgraded brakes and suspension, an all-wheel-drive transfer case, electronic locking differentials, and front sway bar disconnect. That much we knew. Of course, the 470-hp 6.4-liter Hemi and eight-speed automatic were also a given. On top of that potent drivetrain, Jeep is adding a body-colored hardtop and fender flares, plus steel bumpers, remote proximity entry, and LED lighting, to the exterior of every Wrangler 392.

Inside, the V-8 bruisers get a comfy interior thanks to leather upholstery; the upgraded Infotainment Group, with its 8.4-inch display; blind-spot and cross-path detection; rear park assist; the “Advanced Safety Group,” which includes adaptive cruise control; an HD electrical switch bank for accessories; and heat for both the front seats and the steering wheel.

With all of those features already rolled into the $75K launch-edition models, only a few features are really optional. Buyers can add dual tops to get the folding soft top in addition to the standard hardtop. There are also optional matching half-doors to go with the soft top, or the one-touch power top with its sliding moonroof. Besides those, there’s the tow package, off-road camera, and a choice of BFG or Falken tires, both sized 295/70R17. That’s about it, unless you count the $30 smoker’s group that adds a lighter and ash tray.

2021 Jeep Wrangler Rubicon 392 gray overhead
FCA | Jeep

A quick trip to the Build Your Own Wrangler page shows that an Unlimited Rubicon with the 3.6-liter Pentastar V-6 and eight-speed auto fitted with the same options that are standard on the launch-edition 392 Rubicon bring the MSRP past $60,000, just as we noted when we first reported about the plausibility of a $75,000 392 Rubicon.

Curiously, Jeep didn’t mention how many launch editions of the 392 Rubicon it plans to build. Presumably Stellantis will sell them until demand for $75,000 Wranglers dips and there’s room in the 392 Rubicon line to offer one with a slightly more, affordable entry point. Given the pent-up demand for a V-8 Wrangler, that more-accessible model could be further down the road that we’d otherwise expect.

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