Jerry Seinfeld bought the $1.3M Porsche Classic Club Coupe
The one-off Porsche Classic Club Coupe we told you about earlier this month has gone to a new owner. Perhaps you’ve heard of him: Comedian Jerry Seinfeld, who has one of the country’s most impressive private Porsche collections.
Earlier this month the car sold for $1.3M at Broad Arrow’s Porsche 75th Anniversary Auction, a single-marque sale held during the celebration of the brand’s 75th anniversary at the Porsche Experience Center in Atlanta, Georgia, on June 10. It was inspired by the 2010 Porsche 911 Sport Classic, as well as the current 911 Sport Classic, and designed by Style Porsche Director of Special Projects, Grant Larson, in conjunction with the Porsche Club of America.
During a meeting between members of the Porsche Club of America and Porsche Classic, a conversation arose around what a collaboration would have looked like if Porsche’s special manufacturing unit and the PCA had worked together in previous decades.
Thoughts turned to the 2010 911 Sport Classic, Porsche’s first Exclusive Manufaktur series production model. That inspiration led to a question: What would a prequel to the 2010 911 Sport Classic look like? Larson—designer of the Carrera GT Case Study, the 2012 911 Sport Classic, and the 2023 911 Sport Classic while serving as Director of Special Projects at Style Porsche—involved himself from the beginning. Larson sketched out his vision of a proto-Sport Classic from Style Porsche in Stuttgart.
Concurrently, in Maryland, PCA Executive Director Vu Nguyen searched for the right donor vehicle. Ultimately, a 1999 Porsche 911 Carrera Coupe was located in Virginia. Shortly thereafter, the 911 Coupe was flown back to Stuttgart-Zuffenhausen to begin the transformation from “just” a classic 911 to a 911 Classic Club Coupe.
Revealed in 2022 at PCA’s Werks Reunion gathering on Amelia Island, this 911 Classic Club Coupe toured the country that year, visiting PCA events such as the Porsche Parade in the Poconos, Porsche Sports Car Together Fest at Indianapolis Motor Speedway, Werks Reunion Monterey, and ünStock.
In early 2023, the 911 Classic Club Coupe returned to Amelia Island, closing the circle of its North American tour, featured at Broad Arrow Group’s inaugural The Amelia Auction. The Classic Club Coupe has less than 300 miles on the odometer.
The 911 Classic Club Coupe, which was offered at no reserve, was only available for purchase by PCA members, which Seinfeld has been for more than 30 years.
“One of the things that makes Jerry such a star collector is that he often has unique vehicles, which helps explain why he apparently got this unique 996,” said John Wiley, manager of valuation analytics at Hagerty. “However, it also means determining just how much his name on the title adds in value is hard, but based on sales from his partial collection sale at Gooding’s Amelia auction in 2016, his name adds an average of 47 percent for a Porsche.
“Given that a 1999 Porsche 911 Carrera 2 coupe currently has a condition 1 value of $63,000, and the 996 GT3 condition 1 value is $191,000, Seinfeld clearly spent way more than what his typical premium brings, but at what price comes uniqueness?”
Disclosure: Hagerty announced its acquisition of Broad Arrow Group in August 2022.