Explore 63 years of the 500 in Fiat’s virtual museum
The U.S. has bid farewell to the tiny Fiat 500 and looks unlikely to get its all-electric replacement, but you can still get a 500 fix online thanks to a new virtual museum.
Fiat’s Casa 500 tells the story of 63 years of the Cinquecento through 11 different themed exhibits. Begin with the 1957 original which mobilized a generation of Italians, then explore the rebirth of the icon in 2007 that enabled U.S fans to get behind the wheel. And check out the future of urban mobility with the latest generation to see what you’ll be missing.
Fiat says it’s an “immersive journey to evoke memories, dreams and feelings.” They might mostly be feelings of being left out, but it’s a slick digital experience that works across mobile, tablet and PC. Highlights include the gorgeous polished wooden original body template from 1957, design sketches for each model and classic advertisements.
From Spring 2021 the exhibit will make the jump from virtual to real world when the Pinacoteca Agnelli art museum at Turin’s former Lingotto factory will host Casa 500.