Drowning its sorrows, Aston Martin launches $65,000 whisky
Barely a week after announcing a near $300 million loss, Aston Martin is selling a limited edition scotch to boost its coffers.
The Black Bowmore DB5 1964 is a collaboration with 240-year-old Islay distillery Bowmore, and just 25 bottles will be produced.
The year 1964 marked the arrival of a new boiler at Bowmore, and the single malt Black Bowmore produced is one of the rarest in the world, with only 6000 bottles made available. 1964 also saw the Aston Martin DB5 make its mark, driven by Sean Connery as James Bond 007 in Goldfinger.
Aston Martin is already cashing in on that particular milestone with its run of Goldfinger Continuation DB5s. Then there’s the DBZ Centenary collection, plus, of course the new DBX crossover to dig the company out of the red.
Let’s hope this latest collaboration is more successful than previous brand partnerships in penthouses and personal submarines.