Bronco Heritage editions hearken back to 1966 originals


In a nod to the original 1966 Ford Bronco, the company is introducing Heritage and Heritage Limited Editions for the 2023 Bronco and Bronco Sport. The special-edition models will be available across the Bronco family lineup, including the traditional two- and four-door models as well as the Escape-derived door Bronco Sport.

Ford will build 1966 units of each Heritage Limited Edition model to commemorate the year in which the original Bronco debuted. Said Mark Grueber, Bronco marketing manager: “With these new Heritage and Heritage Limited editions, we’re paying respect to Bronco’s roots with nods to some of the signature design cues from the first-generation vehicle, while continuing to build the Bronco brand with more special editions that our customers want.”

Heritage limited edition Ford Broncos group

Bronco two- and four-door Heritage models are highlighted by a two-tone paint job that includes signature Oxford White accents including the modular hardtop roof. A unique Oxford White grille features Race Red “FORD” lettering, while 17-inch aluminum heritage wheels painted in Oxford White and a body side stripe dial up the throwback looks.

The 1960s era–inspired squared fenders with “Sasquatch-width” fender flares provide a visual callback and cover the nearly two-inch wider track. A powder-coated steel front bumper with built-in recovery points and integrated fog lamps is standard, as it is on most non-Heritage Broncos. Heritage Limited models add gloss black-painted 17-inch wheels with classic “dog dish” centers, plus an Oxford White–painted lip for more retro flair. Inside, Bronco Heritage Edition units feature plaid cloth seats and exclusive touches such as an Oxford White instrument panel, center console badging and exclusive front and rear floor liners.

The Bronco Heritage Edition is available in five paint options, while the Limited variant is exclusively available at launch in Robin’s Egg Blue, which is a throwback color based on Arcadian Blue, available on the original Bronco in 1966. The color Yellowstone Metallic, which is based on the 1971 Ford color Prairie Yellow, is planned for late 2023 model year availability. Peak Blue is planned for the 2024 model year.

Heritage Limited Edition models offer the increased capability of Badlands equipment and features, including a 2.7-liter EcoBoost V-6 engine with up to 330 horsepower and 415 lb.-ft. torque mated to the 10-speed SelectShift automatic transmission. (For context, the non-Heritage Badlands sits fifth in the seven-model Bronco hierarchy, excluding the Raptor, and starts at $46,090 for the two-door and the four-door at $48,185.) The “Limited” Heritage models are also differentiated with features that include metal “Bronco” script fender badging, leather-trimmed/vinyl plaid seats with white and Race Red accent stitching and unique Heritage Limited console badging.

Though not part of the Bronco family in the 1960s, Bronco Sport gets the retrotastic treatment, too.

All models feature signature Oxford White accents including a uniquely painted roof to mimic the original Bronco style. A unique Oxford White heritage grille features Race Red “BRONCO” lettering, while Oxford White 17-inch aluminum heritage wheels and bodyside stripes heighten the throwback appearance.

Both versions include interior touches such as plaid cloth seats and a Navy Pier instrument panel with Oxford White accenting the bin and door ring. Cloth seats feature heathered Navy Pier fabric with plaid inserts and Race Red and Robin’s Egg Blue accent stitching. A Navy Pier microsuede center console and armrests include Race Red stitching. The Bronco Sport Molle strap storage system on the front-row seatbacks includes Navy Pier straps and Race Red zipper grips. The Navy Pier color was inspired by the cloth seats that were available in Bronco in the 1980’s.

The Bronco Sport Heritage Edition is available in seven paint options including Robin’s Egg Blue, while Heritage Limited Edition is exclusively available in Robin’s Egg Blue, Yellowstone Metallic and Peak Blue.

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