The Big Oly Bronco and Why it Could Fetch Seven Figures at Auction - Hagerty Media

21 April 2021 at 1:00pm ET

Any first-generation Ford Bronco is a hot commodity these days, regularly selling in the six-figure range, but Parnelli Jones sending his legendary “Big Oly” Bronco to auction is expected to produce the world’s first seven-figure sale of vintage SUV. Join Hagerty Insider Editor Colin Comer, John Kraman of Mecum Auctions, and Bronco expert Todd Zuercher as they discuss Big Oly’s history, what led to it heading to action and what is sure to be an incredible sale result for the world’s most famous Bronco.

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