LiftMaster cleverly lifts a scene from “Ferris Bueller’s Day Off”
The cars are different—instead of a 1961 Ferrari 250GT California Spyder, the star of the show is a 1966 Jaguar E-Type Roadster. And instead of a power-hungry high-school principal or a self-centered father, the villain is a garage door opener. Still, there’s plenty to love about LiftMaster’s clever play on the hijinks of our favorite teenage slacker and his best friend.
Fans of Ferris Bueller’s Day Off need about a nanosecond to recognize where this television commercial is headed—before LiftMaster ruins all the fun.
The garage door rises and we see two sets of feet, which belong to a pair of teens who we recognize as the second coming of Ferris Bueller and Cameron Frye.
“The 1966 E-Type Roadster,” says the red-jacketed teen, who plays Frye but looks more like the real Ferris. “My father spent three years restoring this car. It is his love; it is his life …”
“It is his fault he didn’t lock the garage,” interjects his mischievous Ferris-like friend, who opens the car door.
Immediately, we hear a voice from above—from the LiftMaster, which has a remote camera and a speaker.
“Don’t even think about it,” says 64-year-old actor Alan Ruck, who played Cameron in the 1986 film and is now taking on a fatherly role, watching the shenanigans on his iPhone.
“Uh, hi Dad,” says the red-jacketed teen.
Ya gotta pay the bills, so we’re then told of the obvious benefits of LiftMaster, Powered by Q.
The camera turns to Ruck, who smiles and says, “Kids.”
The commercial has been out for weeks, but if you haven’t seen it, now’s the time. And even if you have seen it, it’s worth watching again.
Compare the ad to the actual movie scene, with Ruck and Matthew Broderick. You’ll likely agree that the parallel universe is pretty impressive—almost as good as turning a 1985 Modena Spyder into a 1961 Ferrari 250GT California Spyder.