Equipment
The Bianco paint is an out-of-range shade of white. The very red interior (it even has red carbon fiber trim) with white accents is special, too, while other options include but are not limited to: red calipers, panoramic glass roof, two full sets of Schedoni fitted luggage, a golf bag, and digital display in the passenger’s side dashboard. According to the auction catalog, these extras added up to $193,785, which brought the total original cost at Ferrari of Beverly Hills to $496,235.
Condition
Despite all that time and money spec-ing out the perfect FF, the car only did 28 miles with its first owner, for a total odometer reading of 90.
Market commentary
In Arizona, the car had a $150,000 – $200,000 presale estimate, which seemed realistic. Most clean FFs sold recently have brought prices in the low- to mid-$100K range, and the model’s Hagerty Price Guide value ranges from $150K in #2 (“excellent”) condition to $182K in #1 (“concours” or “best-in-the-world”) condition. These well-depreciated Ferraris have been much further in the “used exotic” camp than their “modern collector car” peers like the 458 Italia or F12tdf. But when we put the Ferrari FF on this year’s Bull Market list, we noted that two of the most striking changes in the market over the past decade have been an influx of younger buyers and a shift in preference toward more usable vehicles. The FF, with its combo of everyday practicality with supercar speed and for which over 80 percent of buyer interest comes from Gen Xers or younger, ticks both boxes. This is the first FF to sell at auction for over 300 grand. Only one other, a one-of-10 Neiman Marcus Edition, had sold for over 200 before. The FF in Scottsdale is exceptional and so is its price. But as we often say, one sale doesn’t make the market. This doesn’t mean that every FF owner’s car is worth $100,000 more than it was last week, and it doesn’t mean the FF has fully shifted from “used car” to “collector car.” But it is perhaps a sign of things moving up, so expect to see more of these cars on the market in the next few months and we’ll see how high they go.