1954 Oldsmobile 88

VIN: E54S003701

$3,240,000

Sold

Seller details

  • Auction

    Barrett-Jackson

  • Location

    Scottsdale, AZ; US

  • Event date

    Jan 30 - Feb 4, 2005

  • Lot

    992

Vehicle specs

  • Chassis/VIN

    E54S003701

  • Body style

    Sedan

  • Odometer

    177 m

  • Interior Color

    Tan

  • Exterior Color

    Gold

  • Generation

    1954-1956 Oldsmobile 88

Vehicle details

Notes and observations recorded by Hagerty staff.

Equipment

Corvette based Oldsmobile Motorama show car with Olds V8. Designed by Harley Earl and apparently spirited out of GM in parts and pieces just ahead of the crusher to E.L. Cord. Accompanied by boxes of project related documentation and blueprints. Stored for years in obscurity but presented in show car condition. Saturday primetime number.

Market commentary

These were the most exciting moments of auction theater seen in a long time as two bidders challenged each other on the B J block to bring this astounding result. Bought by an on stage bidder (whose posturing and confrontational antics cost his boss at least half a million bucks) for John Hendricks, founder of the Discovery Channel, for a new auto museum in Gateway, Colorado. Displayed on site on a period Motorama carpet. It was an experience. It also was at least a million bucks more than anyone thought this car might bring, but thats what auctions are for.

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