WheelsOnWalls Gallery Brings Enthusiasts and Photographers Together

Some of the best car photographers of their generation are now selling their work under the same roof. It’s a digital roof called the WheelsOnWalls gallery, and it was founded specifically to cater to enthusiasts.

Loïc Kernen opened WheelsOnWalls in 2024 to connect car fanatics and photographers. He’s both an enthusiast and a photographer, so he’s familiar with both sides of the industry. It didn’t take long for the project to gain traction. When the gallery was founded, it showcased the work of five photographers. Today, it features 11 artists and over 150 photographs. There’s something for everyone, including close-ups of classic cars like the Porsche 911 Carrera RS 2.7 and period pictures of Ayrton Senna getting ready to race. WheelsOnWalls tells Hagerty that it has already sold prints to collectors in nearly 20 countries.

“Three years ago, I launched an online store to sell some of my pictures. I was both surprised and moved by the response. Of course, many buyers were car enthusiasts, but some buyers were fueled by emotion. Someone buying a gift for their son or parent, people who wanted a picture of a car they sold years ago and still miss, and so on. The human side of photography really struck a chord with me,” Kernen told us.

As of this writing, the gallery is online-only; there’s no brick-and-mortar store, though Kernen told Hagerty that he’s hoping to one day open one in Monaco. In the meantime, every photograph sold is printed and framed in the south of France, and there are four sizes called small (30 x 40 centimeters), medium (40 x 50 centimeters), large (50 x 70 centimeters), and giant (70 x 100 centimeters), respectively, to choose from.

Small prints are limited to 200 copies each and priced at $90. Medium prints are limited to 100 copies and cost $150, and large prints are limited to 50 copies and priced at $350. Finally, the giant prints are limited to 20 copies and cost $930. WheelsOnWalls notes that 60% of sales profits go to the artists.

That’s not cheap, but it sounds like buyers get what they pay for. The pictures are amazing. How do you choose between a Toyota Celica WRC with four wheels in the air at the 1993 Safari Rally and a Lancia 037 jumping a crest in front of a sea of spectators at the 1984 Rally Portugal? Ari Vatanen’s Peugeot 405 T16 at Pikes Peak is another breathtaking moment caught on film. Beyond the quality of the work, each photo is printed on Canson Infinity Platine Fibre paper and shipped in a Nielsen Profile 34 aluminum frame.

WheelsOnWalls adds new pictures to its catalog every month, and Kernen revealed that two additional photographers will begin selling their work through the gallery in the next two months. One brings a portfolio of film pictures to the project, while the other specializes in taking pictures of modern race cars.