Porsche Heritage Design Package turns back the clock with ’50s–’80s styling cues
Following up on the classic styling infused in the latest 911 Speedster, Porsche will offer a series of limited-edition Heritage Design Packages that feature iconic styling elements from Porsches built in the 1950s, ’60s, ’70s, and ’80s. Based on comments in the press release, these features may also be offered on a hybrid.
“It is vital to transport the brand’s values into the future,” said Porsche Director of Exclusive Manufaktur Vehicles Boris Apenbrink, in the release. “Heritage Design models represent an intentional addition to contemporary hybrid and electric vehicles, as part of which technical innovations are in the focus.”
A silver 911 Speedster with a Heritage Design Package interior was showcased at the New York Auto Show in April. According to Porsche, the concept car “gives an initial outlook on the design of these ‘Lifestyle’ vehicles. Additional special models will follow as of next year—at certain intervals and in limited numbers.”
Heritage Design models will feature special colors and materials, including redesigned interior textiles in corduroy, Pepita, Pasha, and Tartan patterns. (If you’re wondering why Houndstooth isn’t included on the list, that’s because the classic Porsche upholstery that you think is Houndstooth is actually Pepita, or Shepherd’s Check. And while we’re at it, here are Porsche’s five best seats.)
The first special model presented in 2020 will bear the traditional Porsche logo dating back to the 1960s, but more such models will follow. Additionally, specific elements from these limited-run vehicles will be offered for the 911 range.
“Porsche set benchmarks in terms of design and styling from the outset—vehicles from different eras are style icons nowadays,” says Ivo van Hulten, Director Interior Design Style Porsche. “We bring back these iconic looks and thus prove that Porsche will stay true to its roots, even in the age of electrification.”
According to van Hulten, Porsche looked to “old color and equipment cards, museum vehicles, [and] design elements from the corresponding era” for inspiration while re-interpreting classic design elements.
Whenever classic styling makes its way into the spotlight, we’re all for it.