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Mattel Brick Shop Launches Hot Wheels Collector Builds
Hot Wheels just got hotter with a new collection from Mattel Brick Shop that you build and customize yourself.
Seven sets are available to begin with, each comprising a ready-to-assemble kit, sized from 1:32 scale up to 1:12, along with a matching 1:64 scale die-cast Hot Wheels model.
Changeable wheels, decals, and other custom parts allow you to personalize each build and the level of complexity also varies from child-friendly to adults-only. Three series are offered: Ultimate, Elite and Speed.

The flagship Ultimate model is a 1:12 scale Mercedes-Benz Gullwing that comprises 1600 pieces and comes with two sets of metal wheel covers and a selection of decals for $120. Mattel advises that this build is only suitable for those old enough to drive, at 17 years or above.


In the Elite series, there’s the 918-piece Corvette Grand Sport, an 858-part 1962 Chevy Pickup (top), and an 876-piece 1990 Acura NSX, each available at $49.99. These 1:16 scale models are easier to assemble, with a recommended age of ten.
The Speed lineup (below) currently comprises a Cadillac Project GTP Hypercar of 236 components, a ’68 Camaro with 289 parts, and a Maserati MC20, which has 250 pieces. Just $19.99 gets you these 1:32 scale models.
“Hot Wheels has fueled the passion of car enthusiasts for generations, and with Mattel Brick Shop, we’re giving fans an entirely new way to engage with their favourite vehicles,” says Roberto Stanichi, executive vice president, Global Head of Vehicles and Building Sets at Mattel. “This Hot Wheels collection by Mattel Brick Shop delivers what car fans have been clamoring for: buildable vehicles that deliver true car authenticity. Our design team meticulously recreated these vehicles in brick form while preserving what made them great in the first place, including real metal parts and a matching exclusive die-cast, giving fans a new way to collect, build, and play.”



This is intriguing. Lego is ripe for competition with their high prices, daunting complexity, and inflexible style. This is a relevent site to showcase this, I bought my Lego Ferrari F40 as an impulse purchase when I first heard about it on TTAC. Too bad this reads like such a blatant advertisement. Nobody reading this site needs to be told not to put small objects in their mouth!
It a good idea, but someone should tell them that 67-72 C10s, Mustangs, Camaros and Chevelles will probably sell more models.