Introducing the Hagerty Truck and SUV Index

DW Burnett

At Hagerty, we are always looking for ways we can help enthusiasts understand the market better, which is why we are introducing the new Hagerty Truck and SUV Index. It is the fourth new Hagerty Price Guide Index we’ve launched in the past several months, and it joins indexes for Supercars, RADwood vehicles, and Japanese vehicles. Of course, these emerging segments aren’t exactly new and we’ve been watching them for a while, but it takes time for an index to record a useful track record.

The vintage truck and SUV market started grabbing headlines nearly a decade ago, but there was still a question of whether this would last. For example, if we look at the most popular vehicles 10 years ago by buyer interest (measured through insurance quote data) and by demographics (preboomers, baby boomers, Gen X, millennials, or Gen Z), no trucks were in any generation’s top five. This year, though, at least one truck is in the top five for Gen Xers, millennials, and Gen Zers, and those three groups make up the majority of buyers in the market. That popularity is reflected in the performance of our truck and SUV picks for our annual Bull Market list, as the segment has posted the second-highest average annualized return at 12.6 percent, which trails only the rare station wagon picks.

The Hagerty Truck and SUV Index, as the name suggests, represents the broad market for this type of collector vehicle. It is built using 19 of the most collectible trucks and SUVs. They range from vehicles introduced in the 1940s to those still in production in the 1990s. Most of the vehicles are from the Big Three, but a few from Willys-Jeep, International, Toyota and Land Rover are included, too.

The index uses the average condition #2 (“excellent”) value from the Hagerty Price Guide. It started its journey in 2010 with an average value of $14,699, but since then, it has nearly tripled to $43,611. In the past five years, it has climbed over 42 percent.

Appreciation over the past year slowed for many of the vehicles in the index, but steady appreciation has been the norm since 2010. Some of the vehicles that have done well recently are in the sweet spot with both style and usability, such as the 1969-72 Chevrolet C/K Blazer, which is up 3 percent in the past three months to $58,067, the 1976-86 Jeep CJ-7, which is up 8.2 percent in the past year to $29,287, and the 1984-89 Toyota Pickup, which is up 8.1 percent in the past year to $22,079. One vehicle that hasn’t done so well is the 1966-77 Ford Bronco, which is down 8.5 percent in the past three months to $57,608, but that could be because it is facing competition from the new version available in Ford showrooms.

Looking towards the horizon for the Truck and SUV Index suggests values will likely continue to appreciate gradually if not rapidly. These vehicles are popular with even the youngest generation of enthusiasts, and their plentiful nature, usability, and that they are easily modifiable will make them appealing to enthusiasts for a long time.

1975 Ford F-150 front three quarter construction worker
1975 Ford F-150Ford


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    I don’t ever see anything regarding the original type versions of the ever popular and dependable Ford Ranger. Is this vehicle too modern and common?

    The Ford Ranger is not in the Hagerty Price Guide, which could be due to several factors, but partly because of sparse market data. For example, only 15 of the first generation Ranger sold at auction in the past two years.

    My son is into them, there’s a pretty strong aftermarket, modification market along with the Mazda B3000 which is the same thing. A clean Ranger looks pretty strong in the Market but not seeing collector’s market. If I got a good deal on a Ranger/B3000, I’d just drive it.

    A good choice, but our price guide values history for this generation Jeep Cherokee starts in 2015, while the other vehicles in the index have values at least as far back as 2010.

    Dodge 150 250 350 d and others dodge ram
    are more rare and they get sold on bat other sites just as often as the ford and Chezzwiz

    I think Dakota’s are going to start popping. I see them on BAT bringing good money lately, especially RT versions.

    how about the Nissan Hardbody and then 1997-2004 Nissan Frontier. These will become classics as hard to find pristine examples today. Many first for the Nissan. For example, first to use and name extended cab.

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