Focusing on the future, Rolls-Royce unveils Young Designer Competition

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One of the oldest and most distinguished luxury automakers in the world is appealing to a younger crowd these days. Much younger.

Rolls-Royce is inviting a new generation of aspiring designers to bring their automotive dreams to life through a special “Young Designer Competition.” Launched to provide home-bound parents and children a distraction during the COVID-19 outbreak, Rolls-Royce is encouraging youth age 16 and under to design a Rolls-Royce of the future—like the “Crabmobile” above, drawn by Thomas.

The overall winner, as judged by the Rolls-Royce Motor Cars Design team, will receive a digitally rendered illustration of their submission. One U.K. entrant will be driven to school in a chauffeured Rolls-Royce, and their school will receive a Greenpower electric car for participation in the Greenpower Goblin Challenge. All runners-up will receive hand-signed certificates from Torsten Müller-Ötvös, the CEO of Rolls-Royce Motor Cars.

Entry deadline is May 18, 2020.

According to Rolls-Royce, the competition is an extension of on held each year for Rolls-Royce employees’ Family Day Celebration in Goodwood, England. Rolls-Royce is opening up the competition to a worldwide audience to “stimulate design talent; inspire greatness; and provide a welcome distraction from self-isolation and social-distancing measures being adopted by many countries around the globe.”

Young designers can share their innovative designs for a future Roll-Royce at

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