Traverse City, Mich. (Tuesday, May 04, 2010) - Hagerty, the world leader in collector car insurance, today launched Hagerty’s CarMatch, a new Facebook application designed to connect an individual with his or her perfect collector car match. With potential matches ranging from a Ford Mustang to a Lamborghini Gallardo, the application will help individuals to pare down the myriad of choices to find their ideal collector car match and share the results with friends on Facebook.
“We created CarMatch on Facebook as a fun and effective tool to help individuals find which collector cars are most suited to their lifestyle and best complement their personality,” said McKeel Hagerty, CEO of Hagerty Insurance. “We think CarMatch will be a great conversation starter amongst family and friends as well as ignite lively discussions about what makes a car your ideal match.”
Users are asked to answer a series of personality and preference questions, such as your favorite food, vacation destination and preferred driving style. Hagerty’s expertise in the collector car hobby has sparked the creation of an effective formula for determining each user’s customized CarMatch based on their responses. From a pool of more than 50 collector vehicles, users are provided Hagerty’s suggestion of the collector car that is best suited to their personality and interests. To see a CarMatch “success story” go to www.youtube.com/hagertyknowsclassics or to play CarMatch go to www.hagerty.com/carmatch.
Hagerty Insurance Agency, Inc. is the leading insurance agency for collector vehicles in the world and host to the largest network of collector car owners. Hagerty offers insurance for collector cars, motorcycles and motorcycle safety equipment, tractors, automotive tools and spare parts, and even “automobilia” (any historic or collectible item linked with motor vehicles). Hagerty also offers overseas shipping/touring insurance coverage, commercial coverage and club liability coverage. For more information, call (800) 922-4050 or visit www.hagerty.com.