Jeep Gladiator Launch Edition sells out in a single day

2020 Jeep Gladiator Launch Edition 3/4 rear

Well, that didn't take very long, did it? Jeep celebrated “4x4 Day” yesterday (April 4) by taking preorders for a special Launch Edition of the new Gladiator pickup truck, set to arrive at dealers later this year. Just 4190 examples of the special-edition Jeep truck will be made (in honor of Jeep's Toledo factory in the 419 area code) and if you didn't get in line yesterday, you're out of luck. Tim Kuniskis, who heads the Jeep brand for FCA, announced that the Launch Edition sold out in just one day.

The 2020 Gladiator Launch Edition starts out with loaded Rubicon trim and can be identified by its body color removable hardtop roof, body color fender flares, and a forged aluminum “One of 4,190” tailgate badge. It will come with 17-inch black alloy wheels specific to the Launch Edition, LED head and tail lights, adaptive cruise control, keyless entry, and black leather seats with contrasting red stitching. Driver assists include a front trail camera, blind-spot monitoring, and rear park assist.

Jeep fans are chomping at the bit to get a Gladiator, if demand for the Launch Edition is any indication. Considering that one can buy an entire Jeep Wrangler (MSRP: $28,045) for not much more than the $27,310 premium the Launch Edition costs over the  Gladiator's $35,000 MSRP, some folks must have really, really wanted to be the first family on their block with a new Jeep pickup.