Although we’re barely two weeks into 2019, there’s already a solid contender for best commercial of the year. Walmart’s latest ad for their new curbside grocery pickup service essentially takes your entire childhood-movie Hot Wheels collection and brings that big ol’ toybox to life.
The 90-second spot jams out to Gary Numan’s Cars and features a number of icons from the big screen, including a grocery-bag-grappling Batmobile, Ghostbusters’ Ecto-1, Knight Rider’s K.I.T.T., the Yellow-VW-Beetle Bumblebee from the new Transformers movie, and, of course, Back to the Future’s DeLorean time machine. We were also pleased to see a few supporting-role rides sneak their way into the action, like the early-1990s Ford Explorer from Jurassic Park, Dumb and Dumber’s furry “Mutt Cutts” van, and Vacation’s four-eyed “Family Truckster.”
Cartoons needn't feel left out either, as Walmart made sure to enlist Scooby Doo’s Mystery Machine, Flintstone’s tip-over-prone footmobile, Cinderella’s magical pumpkin chariot, and Cars fastest racer, Lightning McQueen. The best Easter egg, however, is the super-store’s subtle nod to its own heritage in the last few seconds. Before the credits roll, a red-and-white 1979 Ford F-150 pulls into the lot, the exact truck owned and driven daily by Walmart founder Sam Walton from 1979 until his passing in 1992.
What are your thoughts on Walmart’s movie-car selection? Are there any missing that you would have included? Let us know in the Hagerty Forums below.