Unplugging feels good. There’s a peaceful joy in driving a car without the distractions and amenities of modern life. Just crank the ignition, listen to the mechanical symphony of combustion, and let your right foot guide you to nowhere in particular. That’s a lesson worth passing on to the youngest generation—especially if there’s any hope for preserving classic cars in the future.
Hopefully these two TV ads we’re running will remind people that the joy of driving isn’t just about the car, but rather the experience the car opens. And try to tell us that Bronco or 911 don’t make you want to knock off work and hit the road early before the weekend.